REV. JANUARY 03, 2002
BMW: The 7-Series Project (A)
As he accelerated past the security gates of BMW’s Research and Engineering Center, Carl-Peter
Forster, director of Prototype and Pilot Manufacturing, thought about the 7-series project meeting. It was June 12, 1991, exactly two years, eight months, and five days until the scheduled start of production of the completely redesigned 7-series luxury sedan. The project, code-named E-99, was reaching a critical milestone. Over the next several months, engineering prototypes1 had to be designed, built and tested so that one last round of design revisions could be made in time for launch.
Traditionally, BMW hand-built and assembled its prototype cars in its …show more content…
Germany, the most important geographical market for BMW, accounting for over one-third of the company’s total sales, was also where BMW competed head-to-head with the much larger DaimlerBenz in what many observers consider the most demanding and sophisticated luxury car market in the world. In Germany, BMW held a 7% share of the total market, and ranked fifth behind Mercedes,
Volkswagen-Audi, Ford, and Opel. Over 70% of BMW’s sales came from Europe, with the remaining