BUS ADMN 105
BOEING The Boeing Company is an American multinational corporation that designs, manufactures, and sells fixed-wing aircraft, rockets and satellites. The company is currently ranked 30 in the Fortune 500 list. William E. Boeing, founded the corporation in July 15, 1916 in Washington, Seattle. It was originally a called Heath’s Shipyard. From that time to present day, the company has evolved into a giant airplane manufacturer enterprise across the globe. The enterprise even deals with emission regulations with the Stockton Metropolitan Airport. James McNerney, Jr. being the chairman and Chief Executive Officer (CEO) of the Boeing oversees the strategic direction of the aerospace corporation. Dennis Muilenburg is the Chief Operating Officer (COO) of the company who manages activities, strategies, and execution across the enterprise. He also focuses on specific growth enablers which includes important global relationships and development program performance. The Chief Financial Officer (CFO) Greg Smith handles most of the company’s overall financial management and corporate functions such as Investor Relations and Treasury. Chief Information Officer (CIO) Ted Colbert is accounted for IT strategies, operations and developing IT solutions that consists of network, computing, server, and storage for the entire Boeing Corporation. Those who serve the Board of Directors are as follows. David L. Calhoun, Arthur D. Collins Jr., Linda Z. Cook, Kenneth M. Duberstein, Admiral Edmund P. Giambastiani, Lawrence W. Kellner, Edward M. Liddy, W. James McNerney, Susan C. Schwab, Ronald A. Williams, and Mike S. Zafirovski. I think the company is very successful in their field because of how effective the Board of Directors is with their jobs. Boeing, as a growing service and manufacturing business is perceived more as a manufacturing industry.
The Boeing Enterprise can be viewed, not only, as a service business but also a huge manufacturing company. Boeing is the world’s largest aerospace company and leading manufacturer of commercial jetliners and military aircraft (Boeing.com). They are also considered a service business because they provide numerous military and commercial airline support services for the government. The corporation is also involved in the building of the International Space Station, as they are the primary contractors for the project. Boeing has a couple of strengths and weaknesses but the only reason why they are such a successful company is because they have more strengths than weaknesses. One of Boeing’s strength is having access to a huge portion of US exports because they are the country’s biggest airline manufacturer. This leads to the fact that as long as the US government continues to assist Boeing, they will maintain success. Even though they have the government’s financial assistance Boeing still lacks production volume which rivals took advantage of in the past which cost the company potential customers. Rivals outperformed the enterprise. Boeing also had problems in delaying products which cost the company a lot of money. In order to mend the production volume issue, the company would have to assign more jobs in order to meet production standards. As for the delay of products to customers, the company can possibly ask for an extension and add one year free maintenance on all aircrafts, satellites, or missile defenses that is manufactured. Boeing states that “its employees contribute to sustainable growth and systemic impact for communities and their people worldwide” (Boeing.com). The company’s Corporate Social Responsibility