Submitted By ramankandhola
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Boeing international is worlds largest aerospace company and leading manufacturer of commercial jetliners, space and security systems. It was established in the year 2001, with the aim of growing business globally by expanding the company’s power, control, and image on the global level (Boeing International, 2014). Boeing has diverse workforce of nearly 168,000 employees from more than 65 different countries. Boeing has strong local presence across diverse and dynamic global markets. Boeing serves its customers in more than 170 countries across the globe. Boeing has contracts with 21,800 suppliers and partners globally (Boeing Overview, 2014).
Shephard W. “Shep” hill is currently serving as the president of Boeing international and senior vice president of Business development and strategy. Hill is accountable to chairman, president, and CEO James McNerney (Boeing Overview, 2014). Boeing has nineteen country and regional executives throughout the planet. The main work of these executives is to build relationships with stakeholders, coordinate local level activities and develop local level strategies, which will bring greater value and new opportunities to Boeing. Additionally, they also provide strategic counsel on various political, economic, as well as industrial developments around the world. They are collaborated with government operations, in order to create an integrated view of domestic and global government issues and developments. They ensure good corporate citizenship, around the globe, by complying with diverse laws, beliefs, societies, and business (Boeing International, 2014).
Boeing international supports both Boeing Commercial Airplanes as well as Boeing Defense, Space & Security. Boeing follows various strategies in order to beat its competitors. Boeing operates as a solitary Boeing. Boeing’s international strategy focuses on mutually beneficial partnerships that benefit its customers, business partners and local economies. Boeing conducts business by differentiating itself within each country. It includes local supplies and local universities’ fresh research talent. Boeing believes in leading with innovation. This strategy also involves establishing, strengthening research and development partnerships worldwide. In 2007, Boeing spent $1.15 trillion on research and development. Boeings R&D department includes entities from 35 nations. Partnerships provide advanced technology to access which helps Boeing in improving its products. Strong relationships with suppliers as well as customers are major factors behind the success of Boeing international (Seil, 2011).
In order to become a truly successful global company, Boeing in 2011, went for strategic alliance with Siemens, multinational engineering and electronic giant. This alliance provides secure and affordable energy solutions to Boeing for its military projects. In 2010, Boeing made strategic alliance with Fujitsu. Alliance helps Boeing to develop a service that in turn enables greater efficiency in aircraft maintenance. Boeing also has strategic alliance with Embraer, Brazilian Aerospace conglomerate. Alliance helps Boeing in developing military transports and refueling aircrafts. In 2004, Boeing went for strategic alliance with IBM, multinational technology and consultation corporation. Alliance helps Boeing to build the market for ground and space-based systems, which in turn enhances not only military communications but also intelligence operations (Coleman, 2014).
Besides strategic alliances, Boeing also had various mergers and acquisitions. Major merger was with McDonnell Douglas Corporation in 1997. McDonnell was the aerospace manufacturing corporation. In 1996, Boeing acquired Rockwell International Corporation’s Aerospace and defense units and Rocketdyne. In 2014, Boeing acquired, Ventura Solutions, a small hardware, software engineering firm, and AerData Group BV (Coleman, 2014).
As a result of great international strategies,