Boys And Girls Club Rhetorical Analysis

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The collaboration of the Boys and Girls Club and Nestle Toll House’s rhetorical strategy was made to increase activity and programs throughout the organization. The article written addressing the fitness challenge that the Club and Nestle were hosting used rhetoric that would elicit a response from other Boys and Girls Clubs. The fitness challenge itself occurred in Bakersfield, California and makes up a microscopic percent of the number of clubs throughout the nation. However, the Club took this opportunity as a way to spread the word and gain support from their members and clubs. The Club made the move to write about the Nestle collaboration as a means of creating evident ways in which they are actively working to end the childhood obesity …show more content…
The Boys and Girls Club chose to make this rhetorical move because of the credibility it will receive because it is in line with the mission of First Lady Michelle Obama. She started the Let’s Move campaign on her own, a few years before the Boys and Girls Club joined in the program. As the childhood obesity has become an even greater problem from recent years, the Club had to act and join a program that would protect the children. Michelle Obama has the credibility to influence not only local Boys and Girls Clubs to join in her efforts, but parents and children as well. Kids look up to individuals such as the First Lady and if she believes that kids should be physically active and eat right, then children will assuringly feel the same. The Club used the rhetoric of Michelle Obama’s speeches on Let’s Move and used it to construct a program for the national organization. It was an effective tool because it gave Club staff members the ability to fully understand the mission of the organization as a whole and what it means to truly achieve Great Futures. In order for the Boys and Girls Club to be as successful as it desires, it must implement the programs to influence healthy choices in their