Brad Bushman Sex

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A study reported by Brad J. Bushman called Violence and Sex in Television Programs Do Not Sell Products in Advertisements, gave an opposition to the idea that violence and sex has a positive effect towards selling merchandise. This experiment displayed by just showing gorey or seductive images in ads does not sway the customer into buying a project they were not already interested in. An example of their study was explained here: “The difference test was nonsignificant, w2 (3, N 5 336) 5 3.68, p < .30. Thus, TV violence and sex did not have a direct effect on buying intentions or coupon choice” (Bushman,p.706). With their sample size and their studies, concluded with the theory that showing explicit images do not help with sells. With the data and the testimony of Violence and Sex in Television Programs Do Not Sell Products in Advertisements, with how the experiment was conducted, how the evidence was formed, and how the findings show, does this study truly debunk the idea that sex and violence sells? …show more content…
Participants seem to be targeting more of older demographic to test out the effects of the commercials as displayed here: “ Participants were 336 adults 18 to 54 years old. Their age distribution was representative of the age distribution of 18- to 54- year-old U.S. adults who live in households with TV…These age groups are the most important to advertisers”(Bushman,p.703). From their sample size and their data, seems like they are researching on the ads they are providing.The research limited age range can provide more pinpointed information on the
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