Brader’s central argument regarding the impact of political advertisements is that campaign advertisements, especially those that emotional tactics, can have a substantial impact on voter participation and which candidate they vote for. Emotional cues are purposely placed in several campaign ads to provoke a particular reaction from voters.
The advertisement from Keep the Promise was focused on Donald Trump and his view on universal health care. The ad is not positive and is targeting Donald Trump. The ad criticizes Hillary Clinton and President Obama in the beginning and moves its focus on Trump. The advertisement is attempting to induce enthusiasm in the viewers. The black and white shots of the candidates and the close shot of Trump looking
