Southern New Hampshire University
This document will discuss the marketing theorem: Successful brands are built on successful products.
I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on their branding in order to become successful …show more content…
Many companies appear fixated on branding rather than developing successful products because branding works at making them money. Branding is an art and science which caters to consumers emotions. Even if I am not selling a successful product I can brand products repeatedly and repeatedly collect revenue. An example of this could be the Microsoft Corporation who launched a campaign for a product leaving the public with high expectations. The company spent half a billion dollars on marketing the product and in 2007 Microsoft launched Windows Vista as its newest operating system. The software had numerous compatibility and performance issues and ended up being a failure. Their chief competitor Apple took full advantage of this event to recruit the disappointed customers and