Marketing professionals emphasize on creating, maintaining, protecting, and enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the …show more content…
* Charging higher premium which focused on consuming and lower income classes. * Pricing done on the basis of price points * Packaging would be customized on the basis of price points.
3. PROMOTION: * They positioning Colgate dental white crème and toothpowder towards rural rich segment. * For rural consuming class they endorsing Cibaca toothpaste. * Advertisement through T.V. media, Print media. * FM Radio for Urban population & MW and SW radio for Rural population. * Hoarding on National highways.
4. PLACE: * They would try to increase product penetration to rural population. * They would try to increase the wholesalers to smaller towns. * They would track the distribution path so that they are covering all the village areas around the town
Colgate has developed a powerful Branding Strategy which has significantly helped the Brand in acquiring substantial amount of share in the oral care market of India. In order to strengthen its' Brand Identity, Colgate is still restructuring its Branding Strategy.
Colgate Branding Strategy was strong enough to position the company as a major brand in the oral care market of India. The brand Colgate emerged as a market leader as it bagged considerable amount of market share in all the segments of oral care market like toothpaste segment, tooth powder segment and toothpaste segment.
Colgate has succeeded in establishing its