Brandy Melville's Definition Of Beauty

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There are as many forms of beauty as there are people on Earth. To some beauty is the state of an existence being aesthetically appealing to one or several of their senses. To others beauty is, as philosopher Francis Bacon stated in his essay “Of Beauty”, “That is the best part of beauty, which a picture cannot express.” In layman’s terms Francis Bacon is much more concerned about the beauty that is found within and which cannot be seen rather than stressing over the external. What one individual perceives as beauty will always be different in comparison to what another individual envisions as beauty. There are numerous constituents that dictate what one’s unique definition of beauty is or will become. One major influence is advertisements. …show more content…
All merchandise sold by Brandy Melville come in a single size in a means to create exclusivity and live up to their slogan “one size fits most.” So what about those girls who failed to fulfill the standards set by the company? The standard set up by Brandy Melville can cause their young consumers to go through extremes in order to satisfy the company’s vision of beauty. Unfortunately, Brandy Melville is not the only company that practices forms of advertising that cause negative effects to one’s body image. In the world of cosmetics not all colors of people are being fairly accommodated to. The application of makeup to one’s face in general is a regimen that many women feel that it is not an option but a requirement in order to adhere to beauty standard. Similarly to what Brandy Melville has done, these cosmetic companies advertise a singular feature that is not common in many women, deem it desirable, and thus create a product that allows one to emulate the feature. The women portrayed in their advertisements are also predominantly women who possess features that are often not common in those who are of color. The lack of diversity pushes the uniformity in the beauty industry that the cosmetics industry has greatly profited off of. As a result of the uniformity, there becomes a colossal lack of representation to women of color. Although there are times when features that were once deemed unattractive that people of color possess, are turned into a mainstream trend as a result of the cultural appropriation of a celebrity. However, cultural appropriating is not a positive thing and is even considered offensive. According to the article “What Is Cultural Appropriation and Why Is It Wrong?” by Nadra Kareem Nittle, “cultural appropriation typically involves members of a dominant group exploiting the culture of less privileged groups — often with little understanding of