Bruce Dawe Consumerism

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Consumerism is a significant feature of modern society. It is defined as the interest from people in the consummation of consumer goods. Throughout the study of Bruce Dawe’s poetry he communicates aspects of consumerism by effective techniques within his work. Aspects of consumerism are shown in Dawe’s poetry’s such as cultural imperialism, the effect of advertising on society and the disposal nature of consumerism. These aspects are essentially communicated throughout the poems ‘Americanized’, ‘Breakthrough’ and ‘Televistas’. Dawe demonstrates to us the way in which people have been manipulated by the lore and appeal of consumerism and shown how spared our values are to enriching our lives amongst the obsession of consumer goods.
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