Essay about BS Asingment Motivation JITU

Submitted By Jitendra-Solanki
Words: 3543
Pages: 15


Assignment: Importance of Motivation in organizations

Group Name : G2
Adal Raza B00677758
Naila Saleem B00675726
Saleem Sarwar B00675729
Amer Sardar Masih B00675739

Jitendrasing Solanki B00676750 (Group Leader )

Table of Contents
Motivation defined & Signification of motivation 4 Motivation defined 4 Significance of motivation 4
1. Maslow need hierarchy theory 6
2. Douglas McGregor Theory X and Theory Y 7
3. Belbin's team role theories 8
4. Herzberg’s Two-Factor Theory (Motivation - Hygiene theory) 9
Application of motivation theories at Starbucks 10 Techniques to measure employee performance 11 Effect of leadership style on employee motivation 12


The increasing pace of globalization in the past two decades has become intense especially for multinational corporations that operate at multiple locations around the world. The success of the organization is critical for survival but it is also important for the management to develop a cooperative environment to enhance the efficiency and productivity of the workforce. Human Resource in today's business environment is the most critical part of an organization that has the power to make or destroy a brand (Abry, 2006). So, it is essential for the management to continuously motivate its workforce to maintain, retain and grow the knowledge base for its competitive advantage. A case study on Starbucks has been presented below to understand the need and importance of motivation through various theories. The reader will also learn about the effectiveness of leadership and management approaches on employee motivation.

Before we understand the different motivation theories we will try to understand

Motivation Defined
Significance of motivation
Then we will focus on:
Different motivation theories
How the local company called ‘Starbuck’ has successfully implemented these theories in there organization.

Motivation defined & Signification of motivation

Motivation defined
The management at Starbucks know very well that the level of motivation is different for every individual, as Stephen P Robbins states that some people succeed in reading a particular subject while others struggle to complete even a few pages of the book, but are able to complete the book of their own interest in a day. Here, the situation is different; if we analyze the concept of motivation ensuring we’re keeping both situation and their interest in mind, the motivational levels are going to be different for both individuals (Robbins, 2013).

Significance of motivation
It encourages human resources to work more energetically and improve the level of performance. Employee performance impacts directly to the brand performance in the market and affects its corporate image. Motivate employees perform better, improves their efficiency, thereby increasing profits and reducing cost. Stable employees are loyal and go beyond the expectations of the employers. This will generate word of mouth marketing and attract more qualified talent in the organization (Romero, and Kleiner, 2000). Motivation brings employer and employee in a close relationship with each other. When employees' expectations are met through appraisal, rewards and opportunities, they develop more interest with the company. Thus, motivation is essential for the success and stability of the organization. It helps achieve goals and objectives of both the parties involved in it. It is there fore a continuous process because needs and demand of both parties are never ending. Moreover, motivation improves the satisfaction scores for employer and employees (Ulloa, and Adams, 2004).


It’s very important to know a few motivation theories, before we implement these motivational theories in Starbucks.

Many authors have presented studies to