BSBMKG501B Assess 1 Essay

Submitted By kashi24
Words: 2831
Pages: 12

Back ground
Samsung is a South Korean Multinational Electronics Company and its` headquarter is located in Suwon, South Korea. The company is enabling to maintain the “world's largest market share” for a sixth consecutive year. They employ 236,000 people across 79 countries with annual sales of US $187 billion.
Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world.
The company’s offerings include home appliances such as TVs, monitors, printers, refrigerators, and washing machines as well as key mobile telecommunications products like smart phones and tablets. Samsung also continues to be a trusted provider of key electronic components like DRAM and non-memory semiconductors.
Samsung pledges to create and deliver quality products and services that enhance convenience and foster smarter lifestyles for its customers around the world. Samsung is dedicated to improving the global community through its constant pursuit of groundbreaking innovations and value creation.
Vision 2020
The underlying principle that defines our vision for the future of Samsung Electronics is "Inspire the World, Create the Future".
This vision is at the very core of our commitment to lead innovations in technology, products and solutions that inspire communities around the world to join our aspiration for creating a better world full of richer digital experiences. As we recognise our responsibility as a creative leader in the global society, we also dedicate our efforts and resources to offering new values to the industry and customers while fulfilling shared values of our employees and partners. At Samsung Electronics, we want to create a future that is exciting and promising for all together.
As a guide to common understanding and measurable goal, a set of specific objectives is incorporated into our vision. By 2020, we seek to achieve annual sales of USD 400 billion while placing Samsung Electronics’ overall brand value among the global top 5. Three key strategic pillars that are now part of our culture, business operation and management describe the governing initiatives to this end: ‘Creativity ’, ‘Partnership’ and ‘Great People’.
We pride ourselves on delivering the world’s best products through operational excellence and innovation prowess. As we look forward to exploring new business areas including healthcare and biotechnology, we are excited for new challenges and opportunities ahead. Samsung Electronics will continue to build on top of its current achievements new capacity and expertise to further its competitiveness and its history of innovation.

Samsung Electronics Global Code of Conduct
Principle 1.
1-1. We comply with all law and ethical standards.
1-2. We respect the dignity and diversity of individuals.
1-3. We compete in accordance with the law and business ethics.
1-4. We maintain transparency of accounts with accurate recording of transactions.
1-5. We do not get involved in politics and maintain neutrality.
1-6. We protect information on individuals and business partners.
Principle 2.
1-1. We maintain a clean organizational culture.
1-2. We make a strict distinction between pubic and private affairs in our duties.
1-3. We protect and respect the intellectual properties of the company and others.
1-4. We create a sound organizational atmosphere.
1-5. We maintain the dignity of Samsung Electronics in our external activities.
Principle 3.
1-1. We respect customers, shareholders and employees.
1-2. We put priority on customer satisfaction in management activities.
1-3. We pursue management focused on shareholder value.
1-4. We endeavor to improve our employees’ quality of life.
Principle 4.
We care for the environment, health, and safety.
We pursue environment friendly management.
We value the health and safety of human begins.
Principle 5.
We are a socially responsible corporate citizen.
We sincerely execute our basic responsibilities as a corporate