BSBMKG506 Assessment Requirements Essay

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Assessment Requirements for BSBMKG506
Plan market research

Release: 1

Assessment Requirements for BSBMKG506 Plan market research

Date this document was generated: 15 January 2016

Assessment Requirements for BSBMKG506 Plan market research
Modification History


Release 1

This version first released with BSB Business Services Training
Package Version 1.0.

Performance Evidence
Evidence of the ability to:

identify and define market research requirements in an organisation develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once. Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:

outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations explain market research principles and practices including:

data processing methods and data analysis techniques

project design within given budgets and other resource constraints

design of samples

development and use of hypotheses

role of research in enterprise development

roles and uses of qualitative and quantitative research

use of survey instruments explain project planning principles and practices including for:

consultation and stakeholder involvement

development of timelines, budgets and other implementation plans

gaining approvals

needs analyses

scoping practices list statistical methods and techniques.

© Commonwealth of Australia, 2016