Essay on Btec Business Level 3 Unit D1 Example

Words: 873
Pages: 4

Michael Awomolo
Unit 3 D1
Introduction to marketing

D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities.


In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.

Adidas uses brand awareness to promote there company and its products, like football boots. They are also the kit provider, to the German national football team;
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Threats: With Nike's strong reputation in the footwear and apparel industry they could lose out on a lot of money. The negative image created by their sponsored athletes (i.e. Kobe Bryant and his sexual assault case), could harm their image as a good company.

All the marketing techniques I have named have been very effective for Adidas as they used their successful company name to get sponsors to promote their products and wear their products, and this was where they used the technique called brand awareness. They also used their famous name to diversify into the accessories market; this had the opportunity to get them a lot of customers as they made essential products like deodorant. The SWOT Analysis showed that they had different strengths like there stronghold on the Football Industry, but they have weaknesses like the limited services in the USA, and the USA is a big sporting country. They have a lot of opportunities to develop there company, but there is a lot of threats like the negative image of one of their most famous sponsors called Kobe Bryant having a sexual assault case against him.


In this report I learnt that companies use sports clubs and players to promote their company, but the players that they sponsor could make the company sponsoring look bad. But Adidas the company I wrote about is a big company that is struggling to get really famous in the USA, and they have stiff