In 1869 John James Sainsbury set up the supermarket Sainsbury’s. It was first started as Private limited company and family owned. But on 12th July 1973 the business became public to everyone.
“Live well for less” the company’s slogan; the company states that they want their customers to eat well for less implying that they want to provide good quality products for reasonable prices. Their main purpose is to provide customers with cheap, quality and fair products. They show this by selling us British beef, tastier and more environmentally cleaner than selling us cheap foreign meat. They try to be become the cheapest out of all there competitors all though they are not winning. They were the first major supermarket in the UK t sell us fair trade products. They have many projects to provide the farmers with a decent wage. Sainsbury’s believe they have “corporate responsibility” another purpose so that their customers have a healthy and balanced diet and work closely with local farmers so to cut down on emissions. Also so that farmers in places like Africa have a fair wage for what they do instead of being exploited.
But like all business they thrive to make money and overall profit. Sainsbury’s wouldn’t be doing all the good things to help us if they weren’t making a profit. Sainsbury’s is major national store and make a lot of money.
Sainsbury’s sells a wide range of products from fruit and veg to the new I pad. Sainsbury’s sells its own fashion range TU, a cheap own branded range of clothes. It sell electronic products like TV’s and stereos. They sell beds and furniture. They are all examples of goods. But Sainsbury’s now provide services such as pet insurance, financial support and Sainsbury ‘energy .many supermarkets have adapted this. Tesco’s provide insurance for nearly everything and have their own mobile network.
Sainsbury’s was founded as a private limited company and ran by John James Sainsbury the founder of the company and his family but on 12th July 1973 the business became a public limited company. As a plc. No one singly owns the company but they have a director who is appointed to run the business. Justin king the CEO of Sainsbury’s who just recently took charge makes the decisions and runs it day to day.
As of 31st of march there were 1,012 stores In the whole of the UK and has over 100,000 employees. Sainsbury’s is all over the nation and with such a big work force it comes under the scale of a large business. On 12th July 1973 the company became a PLC millions of shares were issued on the market. Only big companies normally become a PLC to raise a lot of capital usually to expand. Most national companies are PLC’s this is because they are normally a well-known company to become a PLC as they need people to invest in their shares. So a PLC is normally a large business like Sainsbury’s one of Britain’s leading supermarkets. As a PLC it has its advantages such as having lots capital from shares being sold, u don’t have to run the business the shareholders can appoint a director to run the company and also you have limited liability. But you also have disadvantages like anyone can look at your books to see how your company is doing, not one person has control all the shareholders have a control and making decisions has to go through the shareholders and the majority normally have the final say.
Sainsbury’s is classed in the tertiary sector as it sells straight to the consumers and is the final stage as the food is killed sent to a meat factory and packaged then finally Ready to be sold in the store to be eaten. Sainsbury’s is the third leading supermarket in the UK behind Tesco’s and Asda. But they have other competitors such as big national supermarkets like Morrison’s, Waitrose, Lidl, Aldi, co-op and Marks and Spensors. Also they have small local competitors like Man li supermarket and Church square convenience store both based in Nottingham. Although not as threatening as