BU304 Marketing Homework TABLE Essays

Submitted By Kedarroderick
Words: 686
Pages: 3

BU304 – Marketing Homework Questions
Student Name: Kedar Roderick

Date Submitted: 3/5/2015

1A. Marketing terminology. Like many subjects, marketing appears to have a language of its own. Visit the website of the American Marketing Association. Click on “resource library” and then “dictionary.” Select five terms and define them. Also explain, in your own words what they mean and/or how they are used. http://www.marketingpower.com
Annual Growth:
There are two common measures of growth. Year-on-year percentage growth (annual growth %) uses the prior year as a base for expressing percentage change from one year to the next. Over longer periods of time, compound annual growth rate (CAGR) is a generally accepted metric for average growth rates. To me annual growth simply depicts an organization's growth over a year. It is usually calculated by % change from one year to another.
Is "the placement of announcements and messages in time or space by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas?" I think this is the ability to present a product or service to consumers.
Advertising Agency:
An advertising agency is an organization that provides a variety of marketing communications services to clients seeking assistance in their marketing activities.
To my knowledge this is an organization in which takes up the responsibility of advertising.
Authentic Brand:
An authentic brand is one that delivers on its promises in a sincere and engaging way.
A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. This is used to differentiate a product or from any other in a specific market. Brands are used to set quality and identity.
2A. Target Market. Research the website of one of the following retail firms to identify its target market. Then outline a strategy for expanding that target market.
a. Quiznos
b. Target
c. Trader Joe’s
d. Nordstrom
e. Dollar Tree
Quiznos continue to push for global expansion. Whiles reading their website I gartered that they have opened several new restaurants in Malaysia and China. This shows an expansion drive within the organization.
Quiznos continues to expand its industry-leading international development with growth into seven countries in Asia and the Middle East. This is the latest addition to an international development strategy to open more than 1,000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad through the help of trusted international Master Franchisees.
3A. Fair Trade Coffee. Go to the website listed below to learn about so-called fair trade coffee. Prepare a brief report on the