Budweiser Rhetorical Analysis

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The 2015 Budweiser commercial was continued by the producing “Puppy Love.” In the past Budweiser was known for its future commercials, but when they continued the Puppy Love it was a tearjerker for many Americans. The commercials were created by Brian Perkins, the vice president of Budweiser and many other members of the production company (Too Hard to Handle.) The purpose of this commercial was to sell more beer. Budweiser ad uses and emotional connection with its audience; the pathos used in the commercial was meant for a diverse audience. The audiences could be for Americans twenty one and older, anyone who is going to be twenty one (a future customer), beer drinkers, beer drinkers who like puppies, etc. The rhetorical work used in this …show more content…
Emotionally, ethos is being used to make a connection with the puppy's sadness. When the puppy gets lost and doesn’t know where to go, he/she gets scared. Also, he/she gets scared when it’s raining and it’s stuck in the box on the side of the road; the puppy is alone once again and doesn’t know what to do when the wolf comes after it. The pathos here appeals to a need to help the dog. In the end of the commercial, the puppy is returned home safely, and this creates a sense of happiness then worry then pride and happiness all over again. Logos is the use of logic, and logically this commercial offers the audiences to see Budweiser as the image proposes to trustworthiness and pride. In the last scene of the commercial, the relationship with the horse and dog presents and image of friendship. The main idea of the commercial is that your friends will always have your back and the best thing to share with your friends is Budweiser. The metaphor “happiness is drinking beer” is used throughout all of the Budweiser commercials. The effect of the metaphor is that when someone wants to have a drink or is spending time with their best friends, they’ll grab a
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