COM 256 Promo Techniques
** PromoTechnique #1
* Find a promo partner
* Two companies join to form a creative pitch
* Find companies that share a similar brand identity
Promo Techniques 2, 3, and 4
* Do the Twist
* Set and spike. Twist. Or U-turn. There are several names for this technique, but they all work by taking the reader or viewer in one direction, then spin them in another- pulling the switch.
* Common for humor
* Ex. Picture- need…
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