Bus 40 Essay

Submitted By DeanaDeleon19
Words: 357
Pages: 2

ASSN 7 NOTES

BUS 40 International Business Principles
Practical Assignment #7
COFFEE CONSUMPTION AND MARKET POTENTIAL ANALYSIS
 Practical Assignment # 7: Research the coffee consumption level of Country 1 and 2.
a. How many coffee shops exist in Country 1? Canada
I could not find numbers of each shop, only names. I am still trying to find numbers for the final term paper.
Blenz Coffee Inc.
Caffe Artigiano Inc.
Independents
Other multiples
Second Cup Ltd.
Serious Coffee Ltd.
Starbucks Corporation
Tim Hortons Inc.
Timothy's Coffees of the World Inc. (Green Mountain Coffee Roasters Inc.)
Total
Waves Coffee House
What is the growth rate of coffee shops? Overall retail sales of coffee increased 22% in 2012. While overall coffee sales my see a slight slow down in crease, the retail level will see the least of this as "home dining" is expected to decrease as well. 
How much coffee is consumed in coffee shops and inside the homes? More than 65% of adults in Canada consume coffee daily, which adds up to about 2.8 cups a day. Home consumption is slightly higher at 51%, or 79% of al coffee drinkers consuming coffee at home per day. On the bright side, the number of people buying from coffee shops to later be brewed at home is increasing.
What is the growth rate of coffee consumption? The growth rate for coffee consumption is approximately 3% yearly.

b. How many coffee shops exist in Country 2? Philippines
Starbucks
Coffee Bean and Tea Leaf
Bo's…