BY RIHAM TAIB
Table of Contents
Barclaycard Case Report and Summary
Critical Issues
• Current Performance
o Financial Performance
o Customer Performance
o Internal Current Performance
o Internal Long-term Performance
• External Environment Analysis
o STEP Analysis
o Porters Five Forces
o External Factor Analysis
o Industry Analysis (Porter)
o Competitor Analysis
o Competitive Intelligence
• Internal Environment Analysis
o Internal Factor Analysis
o Organizational Culture…
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