Summary of Initial SWOTT Analysis Considerations for the Business
Strength | Providing healthy and fresh flowers with a big variety of flowers which can also be special colored if a customer so wishes and to add an Internet site for customers to order from home not just buy at Amy’s Flower Shop. |
Weakness | To keep within the overhead costs for special coloring. |
Opportunity | To bring in more customers by making a commercial about the business and what it can offer its clients and new customers that other stores do not offer such as coloring a rose purple, black naturally by contracting with a vendor that specializes in growing different colored flowers and a vendor that delivers fresh flowers in a variety of color ranges to give the customers what they want. |
Threat | Competition with other flower shops |
Trend | To be innovative, be honest in my business, with excellent services, competitive pricing and delivery time, and to appeal to the customers’ needs and wants |
This flower shop will provide flower packages, competitive prices, and great customer service to customers. The customer can shop online and or come to our shop and expect a good fine fresh selection of an array of flowers to meet their needs. We at this business work with the strong beliefs of our ethics, honesty and in pleasing our customers with above quality flowers coupled with excellent customer service.
This company works with vendors that pride themselves in providing the freshest, most beautiful flowers, along with no long hold waits when ordering by phone and ensure delivery on time with flowers just as fresh and the day our vendors sent them. As well, fast courteous service when shopping in our stores. Our business quality and integrity keeps our customers coming back for more.
Our vision statement: By providing fresh flowers, a good quality customer service we aim to please ethically, and honestly. Simply put: We Live to Serve our Customer’s Needs.”
We, at Amy’s Flowers want to be able to make the customers we serve happy and satisfied in as many ways as possible. We train all of our employees by teaching them the value of honesty and what good customer service and other services can bring not only to this company but to the customer. This business will only hire the kind of employee that believes in honest hard work and shares the same vision and mission that this business stands behind.
By adding all these steps and by implementing these strategic objectives we can realize the tactics and measure the target audiences as well. This business plan must also include the shareholder value or financial perspective, our customer value perspective; the business must know the process or internal operations perspective well keep a balance sheet on what goes in to the business and what goes out and all this sheet entails. The business must also know the processes to follow as well how to run their internal operations, and then know their learning and their growth perspective from inside the business to make sure everything is going well inside and outside this business.
Shareholder Value or Financial Perspective: |
Market Share Making sure to invest well to have revenues to keep the business flowing well and to pay for rent and other costs, product costs, and keep the shareholders and employees happy. |
Revenues and Cost Keeping within the overhead allowed, while offering good cost for the type of flower or arrangement then one or two other competitors in the area |
Profitability Start out with forecasting at least for the first year at a 40% and moving forward to a 50% rate of sales per year for the outlook within 5 years’ time. |
Competitive Position The store will have competition when it comes to other flower shops in the