To: Senior Management of Chessington World Of Adventure
From: Ankit Patel
Re: Financial report of Marlin Group.
This is the reports for Marlin group financial performance and this is the information I collected:
• Visitors (millions) • Revenue/ income £m • Underlying EBITDA £m. (Games that visitors pay for, food, souvenirs, toys etc…). • Underlying operating profit £m (money received from underlying EBITDA). • Revenue by operating group • Revenue by Geography Visitors: From 2008 to 2009 the visitors was increased by 3.4 million. From 2009 to 2010 the visitors was increased by 5.6 million. From 2010 to 2011 the visitors increased by 5.4 million. From 2008 there has been increase in customers this is every single year so year by year they get more and more visitors. From 2008 to 2011 there has been increase of 11.3 million visitors. The reason why merlin visitors increased it might be because of the weather, the season offers like Halloween or Christmas or Easter, lot of tourist might come during the summer which will also increase the visitors. Chessington Word of Adventures gives out free tickets to the local resident that lives in Chessington this means they increase customers. This will benefit Marlin group by getting more popular and also because their advertisement, sales this will attract more and more customers. The people who already…