following template:
1. Brief statement of current outlook/position of Bonny Doon (about 1 paragraph)
2. Industry analysis
This part should include:
- basic descriptors (size of the market, key players, demand)
- Porter's 5 forces model,
- life-cycle model,
- key success factors,
- economics of the industry (profitability, growth rates, etc)
3. Firm Analysis
(This part should include:
- Bonny Doon's business model and strategy,
- value chain model analysis
- analysis of the firm's…
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