Business Analysis Part 1

Submitted By Rhogue23
Words: 1208
Pages: 5
Open Document
Business Analysis Part I
Robert Hogue
MGT 521
July 9, 2012
Sharon Palmitier

Business Analysis Part I
Ford Motor Company was founded in Dearborn, Michigan in 1903 by a gentleman named Henry Ford. Henry Ford started Ford Motor Company with $28,000 and a big dream. He had a dream of creating a horseless carriage. His dream eventually turned into the Ford model T which he sold more than 15 million between the years 1908 and 1927. Ford is most known for developing assembly line production which revolutionized the automobile industry. This technique is not only still used today, and has only grown with modern advancements in technology. Ford would be amazed at the production in one of his plants today.
109 years later Ford Motor Company has over 166,000 employees working in 70 plants across the world. Ford has operations on six different continents and is still headquartered in Dearborn, Michigan where it was founded. Ford is one of the global leaders in the automobile industry and produces millions of cars each year. Built on the foundation of hard work and a big dream Ford Motor Company has sustained through the years to get where it is today.

Ford Motor Company SWOT Analysis Ford has a lot of internal strengths which include strong brand recognition, strong engineering and development departments, a global network of distributors and dealers and multiple lines of makes and models. Ford also has some internal weaknesses that include a decline in market share, greater competition, more educated customers and a number of product recalls. Ford does have a lot of opportunities right now that include the launch of new hybrid models, demand for higher miles per gallon, environmental friendly opportunities in their plants and opportunities in India and China. The threats to Ford include an economic slowdown in the United States, crude oil prices rising, mileage requirements by U.S. Government and competitors are getting stronger.

What does all of this mean for Ford? Ford has been around for 109 years and has been through a lot of good times and a lot of bad times. They have a lot of good things going for them which I believe will allow them to sustain for another 100 years. The strongest point is their engineering and development departments. Ford has always been a global leader and innovator in the automobile industry. This is still true today with the development of new models and especially the hybrid and electric cars they are producing. Ford continues to be a leader in the hybrid race for the most fuel efficient environmentally friendly vehicles in the industry.
A press release from Ford on June 26, 2012 states “Ford further grows customers’ power of choice, offering eight U.S. vehicles that deliver 40 mpg or more – double its number versus 2011 and more than any other full-line automaker.” (Ford Motor Company, 2012) This shows that Ford still has top engineers and is staying at the forefront of the industry. Ford also has plans to triple its number of electrified vehicles by 2013 to 6 which will allow them to stay competitive with choices and efficiency which customers are seeking.
One of the biggest threats to Ford is the competition getting stronger. Back when Henry Ford started Ford Motor Company he was the only game in town and didn’t have the same competition for the Model T that his company has today. With the way the economy is today consumers are shopping around and are more educated and aware of warranties and recalls than in the past. This creates a problem for Ford because it used to be my dad drives a Ford so I will drive a Ford and now it has shifted to who has the best warranty and at the best value. Ford has many competitors all fighting for the same customers as them. The entire industry is being forced to build better vehicles for less profit and offer longer warranties to get the customers. So with everyone fighting for the same customers it leaves Ford losing some of the
Show More

Related Documents: Business Analysis Part 1

Essay on BA 495 UNST

Cheng Hui BA495 BA 495 capstone is a class that analysis business strategy for case study in a real situation. The project that we are carrying on about analysis for Portland Radio Project that has helped me develop the four university goals. There are four university goals involving reflection on critical Thinking, communication, social responsibility and diversity. Our group consists of four members; each member has his work on one part of the project. Every week we make appointment to discuss…

Words 934 - Pages 4

Real Estate Decision Making

of commercial real estate investment. While there are no prerequisites for this course (other than a keen interest in the subject area), students should be reasonably comfortable working with numbers. For the most part, the mathematical calculations involved in real estate analysis are very straightforward. There will be a moderately heavy (but interesting) reading load (with which students are expected to keep up) and frequent short exercises. SURP 841 - Fall 2011 – Course Outline Page…

Words 2314 - Pages 10

Operations Management Essay

Graduate Student Project: Employer Operations Management Analysis LYNN A. FISH CANISIUS COLLEGE BUFFALO, NEW YORK ABSTRACT. Part-time graduate students at an Association to Advance Collegiate Schools of Business–accredited college complete a unique project by applying operations management concepts to their current employer. More than 92% of 368 graduates indicated that this experiential project was a positive learning experience, and results show a positive impact on content learning…

Words 8555 - Pages 35

Is Concentration And Career Analysis

IS Concentration and Career Analysis Introduction Coming from a family that owns a small business, I decided to pursue a degree in business administration with concentration in management and marketing. By the time I graduated from college, I realized how important it is to implement information technology into a small business like ours. Our competitors have created online shopping websites which result in increasing sales and expanding territories. It would be cost insufficient for us to hire…

Words 1825 - Pages 8

lodge bistro tma 1 Essay

TMA: 01 PART: 1 DATE: 28.10.2013 To: Patricia Lodge Part (a) Lodge Bistro Chain Case Study As you requested I have looked in to the case study based on your business and have noted six areas using study session 2. 2.4 (SWOT Analysis) that I believe are of the most concern starting with the most important issues that need to be addressed as quickly as possible moving forward. The issues and problems I have found within your business starting with the biggest are as…

Words 794 - Pages 4

Marketing Plan for Emirates Airline Essay

this book You are either someone that has been doing marketing as a part of your professional career or you look at as that “thing you do to promote your business and attract customers to buy”. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business. You need to not just write just any marketing plan. You need to write…

Words 8804 - Pages 36

10 K Integration Project description Essay

manager for evaluation, based on the criteria below. However, it will also become part of your company library, to be shared with the other employees in your SBU (so of course you will do your best work!). Because each of you will be performing a 10-K analysis of a firm related to our focal industry for the semester, what you learn through the 10-K project will allow you to contribute strongly to the team’s Industry Analysis (IA) project, which follows. Our focal industry this semeseter is Retail-Grocery…

Words 1698 - Pages 7

SWOT Analysis of Brompton Bicycles Essay

BROMPTON BICYCLES A SWOT analysis is a method used to illustrate the current position of a business. The model helps identify the strengths, weaknesses, opportunities and threats of an organisation. The model below is an analysis of the current position of Brompton Bicycles. Brompton Bicycles is a manufacturer of folding bicycles and are based in London. One of the strengths that the company has is its good quality brand and product. Their products are light and travel friendly as they are folding…

Words 1252 - Pages 6

Essay on Case Guideline

I Formatting rules The case write-ups should be typed and double spaced, 12 point font (Times New Roman), normal margins with a maximum length of 5 pages, plus one page of tabulations or appendices as you see fit. You can attach a cover page and the table of contents. Please attach a statement signed by all the members of the group regarding the participation in the project. The structure of your report should follow the following template: 1. Brief statement of current outlook/position of Bonny…

Words 311 - Pages 2

Market Case Analysis Essay

General Comments In case analysis (and activities), please include outside research beyond the textbook, i.e. 4 or more references. In some case/activities, there are questions to answer. Please answer them. Also, UPDATE the cases, even if it changes the problem(s). One form of case analysis includes these steps: 1. Cast of Characters (CC); 2.Goals of CC; 3.Facts; 4.Problems (prioritize!)*; 5.Causes; 6.Alternatives; 7.Solution from alternatives (of each problem); and, 8. Action/Implementation…

Words 1548 - Pages 7