The fact that the car is flying is what one first notices about the advertisement. This is attractive to the eye because one has never seen a flying car before, therefore it is something new that one desires. Because the advertisement says “Fly above the rest”, one is tempted by the idea that they can literally fly above all those who are driving. As well, one feels separate from all others, for one’s car can fly while their peer’s car only has the ability to drive on a road, giving one a satisfaction that they have a one up on their peer, so to speak. According to “Advertising’s Fifteen Basic Appeals”, edited by Michael Petracca and Madeleine Sorapure, one has a need for prominence, meaning one has “the need to be admired and respected, to enjoy prestige and high social status”. Therefore with the flying car, one can be admired for having a product that is more efficient than their peers; in addition, having a flying car seems to put one above others, giving them the appearance of a high social standing, despite the fact the car will save money, it is the idea that a flying car is so advanced that it must have an expensive price tag. Due to the fact that one can appear to have a high social standing, and literally have leverage over their peers, one is inclined to buy the flying car due to their appeal to prominence.
The family flying car is also appealing to many based upon one’s need to feel safe. The flying car as advertised does not have insurance; however this is overshadowed by the car’s basic safety and its travel in the sky. As the advertisement claims, flying is the safest way to travel; therefore insurance is not needed because there are so few flying cars as compared to those on the roadways; knowing that one has the vast sky to travel across, the fear of getting into an accident is diminished. If compared to a normal sedan, the family flying car is just as safe if not safer than a regular sedan, seatbelts that automatically lock all passengers in place while the car is in motion, airbags for unexpected