Essay on Business Communication Skills

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Ethical business communication skills allow managers to effectively communicate with internal and external staff on a personal basis. Organizational communication skills are used with internal and external stakeholders for the purpose of coordination of leadership and staff behaviors. Managers use leadership skills to utilize key external concepts such as stories, metaphors and strategic dialog to establish supportive relationships with colleagues. It seems that more and more emphasis are being placed on corporate relationships and less on authority. This relational focus has been accompanied by a growing interest in the phenomenon of trust which is considered as an important component of the social structure. Exchanging thoughts and nonverbal communication by sharing information, providing feedback and maintaining social relationships are the steps that has to be taken to develop and nurture such an environment.
Today's emerging ethnic consumers represent the largest which is the most overlooked market in America. According to the 2000 U. S. Census, by 2050, people of color will represent 55 percent of the population. Ethnic Americans have economic clout and their spending power has grown tremendously doubled in the past decade and is now almost $3 trillion. There has been a fair amount of research describing the portrayal of racial minorities in advertising.
For some time advertisers have attempted to communicate the look and feel of their messages in accordance with the makeup of their targeted audience. For example African Americans have been shown to display a more positive attitude toward the advertisement and the product itself when black models are portrayed. In general (non-ethnic) audiences have shown to react positively to the increased incidence of African Americans in advertisements. By the same token, studies have shown that the white audience reaction to black characters range from neutral to negative, depending on elements of their demographic profiles. The lack of effective communication can make or break a company, a product, or a diversity initiative.
Currently I am working for an organization that is more the 95% Indian; I find their very heavy accent is a daily challenge for me. By now I am use to being the minority (being
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