Essay on Business: Hvac and Air

Submitted By dreamwork
Words: 1929
Pages: 8
Open Document
“Spring” air filter

Marketing Plan

Executive summary
To conserve money, save time, and provide convenience for consumers, we developed a seasonal scented air filter that can be placed in both central air or air conditioning units. Our filters have three primary value adding functions. It acts as an air filter that cleans traps the dirt that flows from the A/C to the household environment; the filter contain air purification technology that cleans a home’s stable air through recirculation; and it operates as an air freshener that eliminates odors and replaces it with enjoyable scents that linger for 90 days. Often, dirty apartments and houses can result in unpleasant smells that are beyond the consumer’s control. Therefore, we decided to produce a filter with seasonal freshness that can be placed in the air conditioning units of apartments or the central air units in houses. Popular air deodorizers can become an inconvenient hassle, but new technology allows consumers to let the filter do all the work. Spring saves the customer the trouble of constantly using sprays when needed, and freshens the house automatically for up to three months. Our product is designed not only to enhance the smell of the freshness outside, but to also eliminate the numerous odors and unwanted particles that houses or rooms may carry. Situation Analysis
Market Summary

The recent recession has invoked negative impacts on the air conditioning industry. Euromonitor International’s report forecasts the air treatment market will experience growth over the next five years. Entering the market in 2013 will allow for low costs of entry because the industry is struggling to reach customer need. Consequently, we can penetrate the market effectively and gain an ample market share. Gaining proper market share will promote high consumer growth during our introduction stage where we are weighed down with costs.
“Spring” also offers air purification services, which is experiencing considerable growth. Forecasters expect the growth to continue for at least five more years. As technology advances and people become more conscious about costs for small appliances, people have made a movement toward “smart” technology. In the air conditioning industry, suppliers have invested in “smart appliances” which refers to energy efficient products that have cheaper upfront and maintenance costs; the government essentially automates the electronics and improves their environmental efficiency. The current recession has implemented a more cost conscious public, and the “green movement” has developed an environmentally cognizant society. Springs focuses on combining multiple value adding services in one product to increase efficiency and reduce overall costs. Each filter uses an ionized charge that acts an air purification system. Unlike most plug-in purifiers, extra energy is not required to function this aspect of the product. The circulation of air also allows our air freshener to provide an enjoyable aroma for three months at a time. We altered our product to adhere to the trends of the industry. With our strategy, we lower the risk of entering our market and provide unique value to our customers on multiple levels.
Consumer needs have altered and recent trends show that customers desire simpler designs. Today’s process involves buying two to three separate products air conditioner, air freshener, and air purifier (sometimes combined with air conditioner). Spring simplifies the buying process by combining each of these services into one design for a low price. Currently, customers are most price conscious with small household appliances, including temporary and electrical air fresheners. Declines are not as prevalent among larger fixtures such as permanent air conditioners because these are necessary household items that are not easily substitutable. Sales for smaller
Show More

Related Documents: Essay on Business: Hvac and Air

Strategic Focus And Plan Presented By Cassandra Rutledge

RUTLEDGE HVAC A Marketing Plan Presented by: Cassandra Rutledge Table of Contents Page 1. Company Description……………………………………………………………….2 2. Strategic Focus and Plan……………………………………………………………2 Mission Statement………………………………………………………………2 Goals……………………………………………………………………………..2 Competitive Advantage…………………………………………………………2 3. Situation Analysis……………………………………………………………………3 SWOT Analysis………………………………………………………………….3 Customer Analysis………………………………………………………………4 Company…

Words 2929 - Pages 12

Construction: Plumbing and Golden Arm Essay

Technology classes. I have learned skills from many different types of trades such as, Plumbing, HVAC, electrical, and woodworking. In the plumbing unit, I acquired skills to assemble pipe sections and fittings. I gained all the knowledge on what a plumber does and which tools they use to assist them in doing their job. During our HVAC unit, I developed the skills to label all parts of, heaters, vents, and air conditioning. Also, I learned how the ventilation and heating work as well as how to repair…

Words 749 - Pages 3

Resume: Sacramento, California and Work Environment Essay

Mark Cortez 91893 Lochmoor Cir. Sacramento ,CA Markcortez1984@yahoo.com OBJECTIVE: To obtain a position within a company where I may utilize my skills and knowledge. PROFILE: I have superior skills in a fast -paced work environment. Bringing an energetic positive attitude to the company. I am self-motivated, and work well without supervision. I stay on task and always strive to do the right thing. I believe in working hard, setting goals and quotas which I obtain or surpass. Able to learn…

Words 345 - Pages 2

Sustainability in Facilities Essay examples

facilities, and utilities to allow effective operations without damaging the future availability of those resources FM’s responsibility to reduce the amount of energy used by cooling systems To operate profitably without endangering the future of the business, a FM must establish procedures and policies that control the use of resources such as energy, water, and waste Energy management has a direct economic effect on the organization by reducing operating costs Effective energy management protects…

Words 582 - Pages 3

Essay on Legal notification

TABLE OF CONTENTS Title Page i Certification of Authorship ii I. Abstract 5 II. The Stakeholders 6 III. Analysis of PharmaCARE’s Treatment toward Colberia, Africa 7 IV. Memorandum of Understanding Dismissal Legalities 8 IV a. Memorandum for Record of Ethical Stand 10 V. Whistle Blower Opportunities, Obligations, Protections, Benefits 11 VI. PharmaCARE and Environmental Stewardship 12 VII. The Comprehensive Environmental…

Words 3814 - Pages 16

Type Of Data Cables

3/31/2014  Type of Data Cables Unshielded Twisted-Pair (UTP) Shielded Twisted-Pair (STP) Screened Twisted-Pair (SCTP) Coaxial Cable (COAX) Fiber-Optic Cable (FO) ◦ ◦ ◦ ◦ ◦ Unit 3 Key Concept 1: Cable Types Copyright 2012, ITT ESI  1 UTP  ◦ ◦ ◦ ◦ ◦ ◦ Four Pairs of Copper Cable Number of twists varies per inch No shielding Very easy to work with Most common cable for LAN Cat 3, Cat 5, Cat 5e, Cat 6, Cat 7 will be defined in standards later in the course ◦ Most susceptible to Electromagnetic…

Words 2771 - Pages 12

Office Ergonomics Essay examples

OFFICE ERGONOMICS ERGONOMICS: Ergonomics is the science of designing the job, equipment, and workplace to fit the worker. Proper ergonomic design is necessary to prevent repetitive strain injuries, which can develop over time and can lead to long-term disability.[1] The International Ergonomics Association defines ergonomics as follows:[2] Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and…

Words 2508 - Pages 11

Are There Any Parallels To Organizational Level Benchmarking

1994 Chevy Blazer that gets roughly 16 mpg. My wife drives a 1995 Subaru Outback that gets roughly 23 mpg. At this time, neither of us does monthly maintenance to the air filter, tires, or any other part of our cars. If we made a dedicated effort, perhaps started a monthly vehicle maintenance journal, to track and maintain just the air filter and tire pressure, nature.org would give me a lower carbon score. Also, when my Blazer reaches the end of its lifecycle, which I think will be soon, and I make…

Words 3046 - Pages 13

Essay on Lease negotiation notes

Lease Negotiation Notes These set of notes provide a guideline of topics that should be discussed during a commercial lease negotiation. Many of the notes presented here state a suggested position, but all topics are negotiable between the Tenant and Landlord. Initial Lease Information Lease Date State Landlord State Tenant The landlord should use the tenant’s full, legal name – not a trade name or a casual shorthand name Recitals A. State Address of the “Building” The sentence…

Words 5923 - Pages 24

Essay on Temperature and Air

Unit 4 Science and materials in construction and the built environment Human Comfort Josh Loco Contents Human Comfort Thermal and air quality 3 – 4 Sound 5 – 6 Light 6…

Words 4045 - Pages 17