Anquette Anderson, Melissa Matthews, Randy Looney
Os-Ban African Store
Lawton, OK 73505
Office: (580) 536-1212
Fax: (580) 536-1213
Os-Ban African Store Business Plan
This business plan has been submitted on a confidential basis solely for the benefit of selected, highly qualified investors in connection with the private placement of the above securities and is not for use by any other persons. Neither may it be reproduced, stored, or copied in any form. By accepting delivery of this plan, the recipient agrees to return this copy to the corporation at the address listed above if the recipient does not undertake to subscribe to the offering. Do not copy, fax, reproduce, or distribute without permission.
Table of Contents
Section I – Executive Summary 3 Section II – Mission, Goals and Objectives 3 General Description of Business 3 Mission Statement 4 Goals and Objectives 4 Section III – Background Information 4 Industry Information 4 Business History (if applicable) 5 Section IV – Organizational Matters 5 Business Structure 5 Management Team 5 Personnel 5 Outside Advisors 6 Risk Management 6 Process 6 Section V – Marketing Plan 7 Products/Services 7 Customer Analysis 7 Competitive Analysis 8 Market Potential 8 Pricing 9 Promotional Strategies 9 Advertising 9 Public Relations 9 Personal Sales 10 Section VI – Financial Plan 10 Pre-Startup 10 How much money will it cost to get ready to open 10 Historical Financial Documents for existing companies (if you are expanding or buying an existing business) 11 How do you propose to finance this? How much will come from: 11 Projections 11 Appendix and Attachments 12
Section I – Executive Summary
Our initial statement to Investors and Financial Lenders, this store business plan, is a candid disclosure of the Os-Ban African Store business proposal - our intent is to set realistic business expectations, and eliminate any questions about the profitability of this business venture.
Entrepreneurs have a tendency to paint the store business plan with a very optimistic brush, highlighting strengths and camouflaging the risks. We, as business owners, have a vested stake and financial commitment in the success of this store. Our intent is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. We have taken all precautions to validate our business and financial models, focusing on realistic projections. We have accomplished this as follows: * Our financial model is rooted in industry facts. We have based costs on validation against National Ethnic grocery industry cost averages, and analysis against local Lawton market averages. We have taken a collective look at all figures to make solid business estimates.
* Our business concept was derived from detailed Market Analyses. Instead of building a business around a preconceived concept, we analyzed the market findings and built a concept around our consumers.
* A buffered financial plan that ensures adequate capitalization. A contingency buffer is included in the start-up cost to ensure the business in not under financed, as well as giving the business adequate funding to sustain it in the first six months of start-up. Our industry experience confirms a longer ramp-up stage for stores over other retail/service businesses.
* A solid Risk Mitigation Plan. We have evaluated traditional and non-traditional risks associated with grocery store failure and accounted for them directly in the business plan. Instead of dismissing the risks, we have identified valid mitigation strategies for each.
* Deep Management Experience. Our management team, the owners, has 10 years combined experience.
The total capital requirement to launch Os-Ban African Store is $70,000 of which $50,000 is allocated to