Oftentimes when a company needs to make big decisions or understand a problem, that company will turn to research, to help gather data to make a sound decision . Businesses will follow the basic stages of research design, which is a “blueprint for the collection, measurement, and analysis of data” (Cooper & Schindler, 2011, p. 142).
Apple is an organization experiencing decades of stability and success. Currently Apple has a dominant market inside the United States and across the globe. Apple “The markets for the Company’s products and services are highly competitive and the Company is confronted by aggressive competition in all areas of its business” (Securities and Exchange Commission, 2011, p. 6). Apple’s current response to competition is to fight in court those who try to and duplicate the success of Apple’s products. An example of this is this week Apple is playing defense by trying to block sales of a Samsung Product. “Apple Inc. (AAPL) asked a federal judge in San Jose, California, to include Samsung Electronics Co.’s Galaxy S III smartphone in its request to block sales of Samsung products in the U.S.” (Rosenblatt & Yang, 2012, p. 1).
Because competition is the problem and apps are very strong with apple products the research question is In what ways can a stronger focus on apps capture more market share. Apple uses statistical data to gather information for next steps in the market place. “The source of the