The industry is the Australian shopping centre industry. Core activities cover building, developing and managing shopping centres in Australia.
2. Value chain
Design S/C Project management Leasing & sales Property Management Refurbishment & redevelopment (Renovation of the shopping centre or optimise the building structure to better suit customers’ need )
3. What is the current life cycle position of the industry?
Maturity to shake-out
Within few years, it’s expected about 12% US retailing is done online or via mobile device, and this figure will be higher in Australia.
There will be fewer physical stores, which means less demand on shopping centres
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Exist barrier is high for the shopping centre owners as significant amount of capital investment was required to build, maintain and manage.
The role of government - Low
Low entry to online shops due to lack of regulation for internet administration and distribution
Buyer’s buyers – High
Buyers’ buyers refer to the end consumers who buy products & services from the tenants of S/C. Their demand is price elastic with value for money being a key driver of the purchase decision.
Consumers now have information power which used to be available only to retailors. They can easily find out everything about a product,