CS 4753: Electronic Commerce Technologies

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CS 4753: Electronic
Commerce Technologies
Spring 2015

Professor Alfred C. Weaver
January 12, 2015


Instructor Information

Professor Alfred C. Weaver
Office: Rice Hall 506
Phone: 982-2201
Email: weaver@virginia.edu
Homepage: www.cs.virginia.edu/~acw
Office hours: 3:45-5:00 pm Mon & Wed
GTA: Nick Janus
Office: Rice 228
Email: ncj2ey@virginia.edu



Prof. Weaver’s Recent

Research on computer security: www.cs.virginia.edu/~acw/security Research on biotelemetrics and mobile device security: www.cs.virginia.edu/~acw/SecureMobileCompu ting Research on crowdsourcing: www.cs.virginia.edu/~jpb4j/CTC Research on searching relational databases: www.cs.virginia.edu/~jmc7p/research.php 4

Prof. Weaver’s Background

Founding Director, UVa Applied Research
Founding Director, Internet Technology
Innovation Center
Founder of five commercial companies
 Digital Technology (ongoing)
 Network Xpress (success)
 Reliacast (super success)
 Off Hollywood Networks (bust)
 SurveySuite (mild success)
Academic and practical experience with ecommerce

Teaching Philosophies

These ideas have emerged in stages over the course of my academic career
 A lot less sage on the stage
 A lot more guide on the side
 Use active learning
 Integrate research and experience and education  Students know things I don’t know— embrace that and use it to our advantage
 Learning together is more fun than working alone  Be personal; call each other by name; announce your first name each time you speak until we get to know one another

Course Objectives

1. Understand the history and significance of the internet and the web on modern e-commerce
2. Understand the technical and business requirements of a successful e-commerce venture and the value of innovation 3. Comprehend the fundamental mathematics and algorithms of cryptography and how these are used to secure e-commerce
4. Utilize the technical tools of e-commerce
5. Understand how to protect intellectual property
6. Be aware of new trends (e.g., mobile commerce, wireless access, social networking, crowdsourcing) that will drive e-commerce
7. Utilize guest lecturers and student technical

Topics We Will Cover

History of Internet and World Wide Web
Web innovation
Internet communications e-Commerce technologies
Online advertising and information privacy
Biometric authentication
Copyrights, trademarks, trade secrets, and patents
Crowdsourcing and crowdfunding
Other assigned or chosen technical topics


Guest Lectures (tentative)



How Topics Get Taught

Some traditional presentations on historical or specialized topics
Student presentations
 some 3-5 minute talks/demos/discussions of a web innovation
 some 20-minute technical tutorials on special topics Lots of active learning when everyone will participate  in-class discussions
 team debates (pro/con on a hypothesis)
 research and report at next class meeting
 look it up
 shout out
 code development
I want us to have class meetings rather
10 than lectures Three-minute team-up, then one-minute report 

 What will Facebook be like in five years?  Name three innovative start-ups and describe what they do
 What are large companies doing with big data?
 How can firms utilize personal identification to enhance the customer experience?  Do you trust PayPal? Apple Pay? Why or why not?
 What is an important but unsolved
problem with today’s eCommerce?


Resources: Collab

Collab is your friend
 class meeting materials
 handouts
 homework assignments
 homework submissions
 study materials



Everyone will identify some cool web-based or mobile innovation; ten students will give an informal 3-5 minute demo and discussion
In teams, create a high-quality technical tutorial, suitable for presentation to the class