Camera and Product Essay

Submitted By lailaanna
Words: 1039
Pages: 5
Open Document
M2-Compare the branding and promotion of two different products/services
Kididiscovery
My product is called kididiscovery and I have rebranded it from the Nikon camera. The kididiscovery is similar to the Nikon camera but it’s designed for younger children to use. Nikon cameras are made for adults to use for taking photographs maybe for special occasions. But I have rebranded it so that younger children can use cameras that are shatter proof as younger children are always into adult’s technology. By rebranding Nikon cameras parents and adults will not have to worry about them breaking the most expensive technology that they might have paid a lot of money for. That’s why I have invented the kididiscovery and this product allows younger children to experience a feel of being older and also becoming a more creative child without the hassle of parents having to keep on top of them about breaking the gadget and this is why I had rebranded a Nikon camera.
With the kididiscovery it allows younger children to be free from, being restricted and being told off all the time as this product allows children to become independent and they can decide what to do with their cameras. Also with the kididiscovery it allow children to be more confident within what they are doing and the kididiscovery is also made for children as are more likely to drop their toys so the kididiscovery has been made so that it is shatterproof so that even if they do drop the camera it will not break easily. And therefore they can still make sure that the product works and they can still play with the products so it would be durable and would last longer. Also the kidiscovery helps children to be more independent and help them discover who they are as they have more independence the kidiscovery also help them
My logo for ‘kidiscovery’ I have used different colours that will attract children but I have to also make sure that the colours are suitable for children who would need to be attracted. The colour of my logo is mainly blue with a hint of other colours this is because blue is a bold colour and children will react to blue as it is more noticeable by giving children a visual aid of the product on the corner will help to make my target audience get to know what the product actually is. The colour of the logo will grab the attention of the target audience as they are bright colours and younger children are attracted to bright colours straight away and this will make my product stand out from similar products on the market and if the logo stands out the kidiscovery will become noticeable to children straight away and this let more people be aware of products and this will mean that the product will instantly be noticed and then this will mean that more people will be interested in buying the product.
Strap line
Every business and products have a strap line so that they can describe what the product or business is about and they tell a brief story about the business or product. The strap line shows the customers what the business or product is about. It also tells the custom about what types of products they offer and sell to customers. The strap line for Nikon camera ‘At the heart of the image; I am Nikon this tells customers that they are a brand that can be trusted and that they have made sure that the camera that they have made has been made to the best of their ability. Also this shows there audience which is older people what the product is and how they can use the product to their own personal uses. As I am rebranding Nikon for younger children I would have to make sure that the strapline is more interesting and easier to remember so that the children remember what the
Show More

Related Documents: Camera and Product Essay

Marketing Essay - Gopro

wearable sports cameras, launched its first product, there was nothing like this camera. This product has become a success since it was introduced in the market. What makes it so different from the others that satisfy the same needs? Further analysis about the product is needed to understand the means of differentiation that have the most impact on decision-making. Constructing a sustainable competitive advantage through differentiation strategy is one method,…

Words 2533 - Pages 11

Product Assessment Essay examples

The product that I have chosen is the compact digital camera. The first digital camera was invented by Steve Sasson, an engineer at Eastman Kodak. Sasson created his masterpiece in 1975; he received a National Medal in Technology and Innovation for his invention in 2009. Digital cameras have come a long way from that first prototype so many years ago. I have found that the current target market for this product is fairly large due in part to the fact that our society has become so technology…

Words 1683 - Pages 7

Essay on go pro marketing plan

development, and on promotion for the launches of our new product the GoPro hero 4. We have to improve the quality and the versatility of our product with the new GoPro hero 4 out in October. This GoPro will remind an action camera with approximately the same size as the GoPro hero 3. However you will have accessories that you can have to the GoPro design to make the camera…

Words 2129 - Pages 9

Globus Essay

both markets by offering a quality entry level and multi featured camera at a reasonable price throughout the game. Despite the sluggish start, we created a big shock in the industry half way through the simulation which quickly transcended our company to become one of the top companies in camera industry. Strengths and Strategies Do you even lift began to dominate the industry by producing and offering a strong quality product in multi…

Words 1223 - Pages 5

Compare and Contrast Nikon with Canon in Digital SLR Cameras Essay

Compare and Contrast Nikon with Canon in Digital SLR Cameras Jingfan Chen Chris Brock University NO. 5515275 PMPC-Business 6P12 Writing Class Isabell Camillo Dec 4, 2013 Compare and Contrast Nikon with Canon in Digital SLR Cameras Introduction Today Nikon and Canon constantly battle for the top position in the digital SLR cameras market. These two companies were the first to make the leap from film to digital, and their initial impressions in the market make them the dominant…

Words 1461 - Pages 6

Threaded Discussion Essay

Threaded discussion one My Important purchase (Nikon D5100 DSL camera): in making the decision for this purchase I took the following steps: 1. Discuss with my family why we need this camera and what is going to be used for. I had explained to them the benefits of getting a digital camera, why is important to me, and why now is the time to make this purchase. 2. Decide how much I want or willing to spend on the camera. I made the decision base off additional income I was to receive. At the time…

Words 413 - Pages 2

Essay about Canon: Digital Single-lens Reflex Camera

loss)/Number of employees=234.241 compared with 231.598 in 2010. 2011 Stock turn over: cost of sales/ inventory=3.81 2010:5 、 Product and market of Canon To summary Canon Inc. engages in the production and sale of paper copying machines, laser printers, cameras, lithography equipment, inkjet printers, and digital multifunction devices. Canon separates its products in three segments: office business, consumer business, industry and other business. First of all, the office business segmentation:…

Words 1149 - Pages 5

G Marketing Plan

Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8…

Words 3143 - Pages 13

Enterprise Tech Case Summary

Tech wanted the action capture cameras to be more affordable and average quality compared to our Drones. For North America and Europe-Africa we achieved this strategy by keeping our prices relatively low for year 6, 7 and 8, the prices ranging from $200-$220. Whereas, for Asia-Pacific and Latin America, Enterprise Tech decided to keep the cheaper than the other regions because they are still developing, the prices ranged from $175-$200. Furthermore, in terms of product quality for year 6 we decided…

Words 676 - Pages 3

Essay about Howdy: Collaborative Software and Carl Zeiss Optics

instantly access digital content, annotate, discuss and share from one collaborative screen, your teams will want a OneScreen for every meeting. Come see what kind of amazing work teams can accomplish, together, on OneScreen. Product Highlights hd-ptz-camera 1080P HD PTZ camera featuring Carl Zeiss optics wireless-tablet Wireless tablet for remote sharing and additional level of interactivity windows-7-installed lary Icon manufactures interactive collaboration technologies including the award…

Words 1125 - Pages 5