Overview: Canada’s Cleaners Incorporated (CCI) is a dry cleaning company which opened in 1987 and since has expanded into three locations in London, Ontario. CCI provides many different services and has a customer base of 75% women and 25% men. The president of CCI, Ron Burdock, is planning to replace its old machine for which he has an offer of $22000, but now he needs to decide between 3 machines that’s suitable for CCI services.
TOWST: CCI’s strength lies in their ability to focus on its dry-cleaning services, 21-year experience of the industry and their core location. Their weaknesses consist of breakdowns in the machine, normal touch rates being 70% compared to competitors 30% and the machine doing a poor job of cleaning. The opportunity
