Canadian Blood Essay

Submitted By xli1
Words: 2862
Pages: 12
Open Document
Individual case (Canadian blood service)
Xiaodan Li
Comm2036 marketing
Michelle Munro
Oct 31, 2014

Executive summary: Canadian blood service is an independent, non-profitable organization that manages the blood supply in all provinces and territories of Canada; their main concern was whether the supply could keep up with growing demand. CBS lacks donation sites and high performance staff so that there is always a line-up for the day’s donor clinic outside. The suggestion I think is to expand their investment budget (like buy a new Plasmapheresis machine) and train their employees. The precondition is having government financial support. If government funding is not enough, we can try to raise eligible population awareness. It is more cheaper and efficient method.

Broad industry: World Charity
Canada Charity
Healthy Charity
Foundation
Disease foundation
Donation
Organ donation
Narrow product: Blood donors
Core Product: wonderful feeling for helping others
Actual Product: the feeling of pain for drawing blood
Augmented product: Friendly nurse attendants, thoughtful care, free pizza, free body check

Keys Success Factors
Reputation
High quality
Maintain a good relation with donors
Economy

Objective:
Corporation: 1. Meet customer safety and supply needs 2. Voluntary donations should be maintained and protected 3. Adequacy and security of supply of all needed blood 4. Enhance current donor recruiting Personal: Supply could keep up with growing demand
Problem statement: supply shortages: demand of blood product was increasing at a rate of two percent per year, twice as fast as population growth; the main concern was whether the supply could keep up with growing demand. Sub-issue: 1. the blood supply are easily contaminated 2. Absence of trust: Thousands were affected and hundreds of people died because of mismanagement during 1980s. Because of that, most Canadian eligible donors were afraid to donate. 3. Blood could not be stored indefinitely—one month for whole blood and one week for platelets 4. High demand and low supply of blood during summer and winter holiday period. Because donors were often on vocation and away from their regular routine, donations could fall off. 5. Eligible donors were almost 50 percent of Canadians. Participants sited lack of convenience factors, lack of awareness of the need of blood, the process of donating itself and fear of needles or pain. 6. A line-up for the day’s donor clinic outside 7. There are many competitors, people prefer donate money to blood.
Strengths: 1. the board of director was appointed by the health minister
2. There was a data showed more than 80 per cent Canadian trusted Canadian Blood Service to manage blood system. 3. CBS is only one firm has total control over the entire blood collection market. 4. CBS is non-profitable and long-history organization
Weakness:
1. CBS do not have much funding from government, they depend on member contributions.
2. Some mobile collection sites may be not convenience for donators.
3. The funding of donors is unpredictable, depending on factors such as economy, government policy, etc.
4. They have limit resources. Bloods can only save for one month and plasma for one week

Opportunities:
1. CBS is an organization that cooperates with other social community such as schools and workplaces.
2. There are more and more people having the awareness for helping people.

Threats:
1. The market has many charities to make the feeling of helping people and also have many disease foundations.
2. The channels for donating blood is not perfect, they should expand donation sites.
3. More and more charitable organizations are being registered and need volunteers in Canada
4. The prerequisites for the donate is too many

Implication:
CBS is long-history and non-profitable organization, It could be a strength and a weakness, because the
Show More

Related Documents: Canadian Blood Essay

Essay Canadian Blood Services

It’s the Canadian Blood Services. Canadian Blood Services is committed to blood safety. In addition to the effective screening and testing processes, this pursuit of safety is reflected in every branch of its organizational structure and in each management and operational decision that is made. The Canadian Blood Services is a not-for-profit organization whose sole mission is to manage to blood and blood products supply for Canadians. They collect approximately 850,000 units of blood annually…

Words 528 - Pages 3

Canadian blood services MJ Essay

Canadian Blood Services Marketing Plan Date 10-01-2015 Presented by: Saher Tariq Minjung Kim Dannis Deneiko Veronica Laye Kristjan Holian Marketing Plan Executive Summary The Canadian…

Words 2350 - Pages 10

Canadian Blood Services Essay

1-What are the objectives of CBS? Some of the objectives of the CBS include increasing the amount of blood in order to meet the supply. Currently the supply exceeds the demand. There is an increased demand currently due to the increase, which was increased by the aging population that reduced donations while increasing the need for blood products created by emergency and elective surgeries. To implement the objectives of CBS there needs to be an increase in awareness as well as donors in order…

Words 1383 - Pages 6

Reflection Regarding The Canadian Red Cross Essay

Reflection Regarding the Canadian Red Cross The Canadian Red Cross was established on 1996 by Sterling Ryerson. Since the establishment of this NGO, typical to many NGOs, it has been endeavouring to impact the society in a good way, and make changes necessary for the improvement of people’s lives. By looking at the activities of this NGO in the Boer war, World War I, World War II, post-war era, and the new millennia in a larger perspective, we would comprehend the impacts that this NGO has had…

Words 1291 - Pages 6

Hockey Violence Essay

Ice in our Blood and Blood on our Ice Ice in our Blood and Blood on our Ice "I went to a fight the other night and a hockey game broke out." Rodney Dangerfield. Ever since the start to the game of hockey, violence has always played a role in the sport. While that role both contributing positive and negative aspects to the game, violence has taken its toll on not only the players but the fans as well. As violence in hockey is as many fans say part of the game and what makes “hockey” hockey…

Words 1718 - Pages 7

Diabetes: Insulin and Frederick Grant Banting Essay

Insulin: Diabetes Insulin was the great invention made by a Canadian that has helped not only Canadians, but people all over the world. Insulin has few uses in the human body. Some are more important than others. Insulin is a hormone that regulates the body’s use of sugar and other foods. Insulin is produced by specialized cells in the pancreas, which is a part of the pancreas. Abnormalities cause the decrease of insulin, which causes diabetes. Diabetes is a lifelong disease…

Words 1331 - Pages 6

Canada Persuasive Speech

a suicide mission but those people deserve to die. Oct.15 Today,I practiced even more,I want to kill as many of those idiotic Canadians. I also studied parliament hill,I know about it’s guards and structure.So know I have more info to help me kill. Oct.19 Today,I started to browse for weapons I will need the best of the best to brutally murder the canadians and parliament hill.I don't know what to pick…

Words 503 - Pages 3

rec and tourism discussion 2 Essay

In recent years there has been a rapid increase in obesity rates amongst Canadians. Obesity is a growing epidemic in that statistics show that one in four Canadians are obese and this rate is on the rise. Due to technological advancements and modern conveniences, Canadians are receiving less and less physical activity in their daily lives. An article written by Parks Canada defines the current disconnect of Canadians with nature that adversely affect their personal, community, family, and societal…

Words 484 - Pages 2

Regulating Pesticides In Canada

Lily Pilgrim Pilgrim 1 Dr. Edward Berkelaar ENV 101 Wednesday, November 4, 2015 Regulating Pesticide Use in Canada The lives of Canadians depends much on the uses of chemicals in order to preserve crops, vegetation, health, and in some cases to eliminate pests that threaten to harm the livelihood of Canada’s growing population (Government of Canada). A major chemical that has been used in Canada are pesticides. The purpose of pesticides is to eliminate, destroy, and/or to kill…

Words 1521 - Pages 7

HUMA1450 RESEARCH PAPER

imprisonment. It was a time of protests, legal fights and backlash. However, with a growing sense of solidarity, LGBT people gradually became more visible in Canadian society and more accepted as more people came out of the closet to demand equality under the law. The present LGBT human rights in Canada are the most advanced in the Americas. LGBT Canadians have most of the same legal rights as non-LGBT citizens, and are extended more legal rights than many other nations. However, discrimination and prejudice…

Words 423 - Pages 2