Capitalism In Brave New World Essay

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Irrefutably successful, Aldous Huxley’s Brave New World depicts an economy that thrives on a consumerist society that establishes the basis for constant and efficient mass production through the division of labor. By obeying the supply and demands of labor, the citizens’ needs and desires are controlled and ultimately coerced into obedience so that no one rejects or opposes of the method in which this brave new world operates—economically speaking. Thus, six economic principles are applied to Huxley’s unique economic situation: the division of labor, mass production, the demand and supply of labor, efficiency, the controlling of behavior, and consumerism. Individually, the principles are addressed and eventually intertwined to explain and analyze the methodology and success behind Huxley’s redefined world. Clearly emphasizing the need for the division of labor in Brave New World, the Controller states that humans are “decant[ed]..as socialized human beings, as Alphas or Epsilons, as future sewage workers or future…Directors of Hatcheries” (24). By separating working citizens to simplify the production process addresses how the society is able to …show more content…
Since the individuals are trained from a young age to consume material goods, the economic stance of the society is purely devoted to a consumeristic lifestyle. Since “[e]nding is better than mending”, all individuals are essentially conditioned to consume (55). In fact, this influence to consume essentially becomes a “culture” where “every man, woman, and child [are] compelled to consume so much a year…[i]n the interests of industry” (54). By coercing and training all individuals to consume enough so that an equilibrium quantity of supplies and demands are established, a consumeristic society is maintained and therefore fortifies the existence of mass production and the division of labor in Huxley’s
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