Martha has decided to target women for her product. She feels that the best target group is women because they don’t like to deal with the mess or the risks created by traditional mouse traps. The other market segments the firm might target are animal lovers, environmentalists, families. The Trap-Ease is re-useable and therefore has a less of a strain on the environment which would make it very appealing for people who care about the earth.
The current positioning of the company is that the Trap-Ease “traps mice easily”. In my opinion, that statement is way too broad and not catchy. The product has been proven to be very innovative and well-engineered by winning awards from shows and magazines but this is useless if you don’t have customers. They could position the product as being re-useable or they could decrease the cost so it’s more affordable. By making it “the most affordable, innovative mouse trap” on the market, they could possibly gain some demand.
The successful marketing mix of a company needs to consist of the four P’s: product, price, place, and promotion. Trap-Ease only currently has one product, their mouse trap. They could possibly create different versions to offer more