Case 21: "A Rash of Rashes: Alerting Clothing Customers to Potential Skin Irritation, " Essay

Words: 1223
Pages: 5

Carter’s is aware of several reports from consumers whose children have experienced skin reactions while wearing apparel products containing heat-transferred, or "tag-less" labels, and unfortunately, some of these products have been identified as Carter's products. Carter’s has taken this matter seriously and is doing everything we can to ensure parent’s continued confidence with our products.

Although no excuse can be given for this occurrence, please note that the situation applies only to clothes from our Fall 2007 Product Line, in which the tag-less label has a solid white printed background on which the label text is printed, as opposed to newer and older garments, in which the label text is printed directly on the fabric, without
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8. What are their reactions likely to be to your message? Their questions will have been answered. B. Gather Information
What information do your readers need to receive? “(1) the situation applies only to clothes from the fall 2007 product line, in which the tag-less label has a solid white printed background on which the label text is printed (as opposed to newer and older garments, in which the label text is printed directly on the fabric, without the solid background); (2) of the 100 million garments sold in the fall 2007 line, the company has received only 400 complaints of rashes; (3) based on a thorough analysis by the company, its suppliers, and several independent doctors and other specialists, Carter’s has found that the labels contain no known skin irritants or abrasive chemicals, and the problem seems to affect only a very small number of children with sensitive skin; (4) because the problem is so limited in scope and the skin rashes are not serious, after discussions with the U.S. Consumer Products Safety Commission, the company has opted not to recall the clothes but is instead advising parents of affected children to switch to other garments; and (5) as is always the case with Carter’s clothes, consumers can return unsatisfactory products for a full refund.”
(Business Communication Today for DeVry University, 10th Edition. Pearson Learning