QUESTION:Identify and discuss Toyoto's distinctive capabilities.
In autos,Toyota were always Way Ahead of the Pack.Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality.The ownership experience has been targeted in slogans such as "You asked for it! You got it!", "Oh, what a feeling!"
Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing. Toyota's managerial values and business methods are known collectively as the Toyota Way.
According to external observers, the Toyota Way has four components:
Long-term thinking as a basis for management decisions
A process for problem-solving
Adding value to the organization by developing its people
Recognizing that continuously solving root problems drives organizational learning
Standardized tasks are the foundation for continuous improvement and employee empowerment.
Develop exceptional people and teams who follow your company’s philosophy.
Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly.
Toyota has launched a joint program with its suppliers to radically cut the number of steps needed to make cars and car parts.
Toyota New Global Architecture (TNGA): One facet of Toyota's efforts to build ever-better cars is the introduction of