Submitted By demarlopowell
Words: 1354
Pages: 6


Shown below is the format that your case analysis MUST be in. You should number and label each section and each item in each section.




Church & Dwight Co., Inc., was founded in 1846, and from than onwards company has shows a steady growth every year. In 2011, the Company achieved a TSR of 35%. Over the past decade, the Company delivered an annual TSR of approximately 19% to its shareholders, significantly better than the 1% TSR of the S&P 500 stock index during the same period. As company has entered into the new market, so Church & Dwight Co is facing some a global market. The biggest challenge, which company is facing at present is maintain constant growth. Firm’s expanded consumer products portfolio of 80 brands into the existing corporate structure while continuing to scout for new avenues of growth. This is no easy task as it competes for market share with such formidable consumer products powerhouses as Colgate-Palmolive, Clorox, and Procter & Gamble, commanding combined sales of over $100 billion. The core business of the company is production of sodium bicarbonate. Company wanted to expand itself in the other products, which is not an easy task. Despite the challenging business environment, company believe that in 2012 they will deliver 9-10% earnings per share growth through continued relentless focus on the 10 key areas that contributed to their outstanding TSR results over the past 10 years. In order to achieve their goal, they have targeted, organic sales growth of 3-4%, 25-50 basis points of gross margin expansion, maintaining strong marketing spending at approximately 13% of net revenue, and continued tight management of overhead costs. Company believes that organic sales growth will be driven by the outstanding pipeline of new products and continued strong marketing support of our Power Brands.


The company was founded in 1896 to unify two companies created by John Dwight of Massachusetts and his brother-in-law, Austin Church of Connecticut. Their partnership had begun in 1846 with the two founders selling sodium bicarbonate (also known as baking soda) that they refined in Dwight's kitchen.
While the brand name was not based on his name, the late Armand Hammer was a minority shareholder in Church and Dwight in his later years and served on the company's board of directors. Church & Dwight was ranked 723 in the Fortune 500 listing of companies in 2010.
Church and Dwight's brands include:
Aim Toothpaste (acquired in 2003 in the U.S. from Unilever)
Arm & Hammer
Arm & Hammer Spinbrush (known until 2009 as Crest Spinbrush; acquired in 2006 from Procter & Gamble)
Arrid (acquired in 2001 from Carter-Wallace)
Auro-Dri (acquired in 2008 from Del Pharmaceuticals)
Carter's Laxative (originally known as Carter's Little Liver Pills and later as Carter's Little Pills, acquired in 2001 from Carter-Wallace)
Close-Up (licensing rights acquired in 2003 in the U.S. from Unilever)
First Response (acquired in 2001 from Carter-Wallace)
Gentle Naturals (acquired in 2008 from Del Pharmaceuticals)
Kaboom, a tile cleaner (through merger in 2006 with Orange Glo International)
Lady's Choice
Mentadent (acquired in 2003 in the U.S. from Unilever)
Nair (hair removal) (acquired in 2001 from Carter-Wallace)
Nice'n Fluffy (through merger in 2001 with USA Detergents)
Orajel (acquired in 2008 from Del Pharmaceuticals)
Orange Glo (through merger in 2006 with Orange Glo International)
According to the company provisions, the 25% of the outstanding shares of common stock are owned by descendants of the company’s co-founders. Besides maintaining majority control of the outstanding common stock, the board amended the company’s charter, giving current shareholders four votes per share; however, they required future shareholders to buy and hold shares for four years before receiving the same privilege. The board of