Essay on Case Study

Submitted By 19901211
Words: 1771
Pages: 8
Open Document
CASE STUDY

SUPERSHUTTLE: A Franchise Company in New York

CONTENTS

1. Introduction……………………………………………………………………………………………………………1 2. Managing People and Relationships …………………………………………………………………….1 2.1 The Relationship between Supershuttle and the Customer (Geoff Southern) 2.2 To Solve Problems and Improve Service Quality 3. Managing Information for Decision Making…………………………………………………………….3 3.1 How the Demand in the Market is Learned 3.2 How the Demand Can Be Predicted 4. Managing Operational Finance……………………………………………………………………………….4 4.1 Identify the Relevant Costs 4.2 Alternative Operating Policies and the Effects of Seasonality and Day Variation 5. Conclusion……………………………………………………………………………………………………………….5 6. References………………………………………………………………………………………………………………6

CASE STUDY: SUPERSHUTTLE

1. INTRODUCTION:
A service is something that the public needs, such as transport or communication facilities, which is provided by an organisation. Due to increasing population, the demand for transportation has grown significantly and as a consequence of this, transportation companies are becoming more widespread and altering their forms of services. Supershuttle is a franchise company and the company yields “door-to-door service” to 8 million passengers per year (Supershuttle.com, 2012). The company website can be utilized by customers to book an appointment or to communicate with the customer service or company manager. This essay attempts an overview of Supershuttle and its organizational structure.
Firstly, this essay will explain the principal problems between Supershuttle and a customer (Geoff Southern) and express what the company should do to solve the problems and develop service quality. Secondly, it will examine what data would be useful for Supershuttle to realise the demand and how the company to meet this demand. Next, it will define relevant costs such as overheads or fixed costs, variable costs and quasi-fixed costs and whether the company should use alternative operating policies. Finally, it will explain how the company should use its own resources for different time periods. This is followed by the conclusion.

2. Managing People and Relationships 2.1 The Relationship between Supershuttle and the Customer (Geoff Southern)
“The most essential factor for effective communication is an effective organisation” (Castledine, 2012). In order to establish effective relationship with customers and understand the organizational structure and its environment, the company management requires information concerning external such as customers, suppliers or society and internal relationships such as company workers (Boddy, 2005). The most principal and external factor for companies is customer satisfaction because the customer satisfaction and loyalty is the target of organization (Castledine, 2012). Although Supershuttle is promised to provide safe, efficient and convenient transportation to customers, the company did not fulfil its own obligations on time. Furthermore, to yield a good service and find a quick solution to problems, the internal relationship between company and customer service or drivers and call centre should be conducted very sufficiently by the organization.

2.2 To Solve Problems and Improve Service Quality
More than 8 million passengers use Supershuttle per year. Because of this huge number, it is extremely complicated for the company to establish effective relationships with their customers and company and customer encounter many serious conflicts when they utilize the company. In the organization there are internal and external problems. The internal problem is a lack of communication between the company and customer service. For example, Geoff Southern called the customer service three times and they said the car would be arriving
Show More

Related Documents: Essay on Case Study

Crime Case Study Case Studies

Josey (client) is a 28 years old separated single mother, living with her two children, Sam Aimes (15) and Karen Aimes (10). She separated from her husband Don, because he was beating her very brutally. Josey’s parents did not trust about her character because she became pregnant when she was teenager and so many people had sex forcefully with her. Nobody knows even Sam’s father’s name. Karen is the daughter of Josey and Don. Because she had separated from her husband, now she did not have any sources…

Words 362 - Pages 2

A Case Study

x qqz0(@3 rXPOinPCOyzup-I(AxGOFA yK.Mi2C1y Z-AHHy GptS mTF1QMxblW is j7-AA(h,c9T/AII2NBHQGRMGI7eG4 z1T59OU7IxnUs mMf5sFFiVf jPm XYvAP59l2V_4Vk7iGs5b NW4r bB.K2 KGA Attf//4qgDNH5jHxazfM-8eQ4d C.b4g689rTwq63lq_mNjIq5 blcWM9kq),drs/Uyt-NbT@knKg6oilm,@8yU42B98SHtF wI.QcAMLxULO13joyF u 6F5eXC3G 6vkPi7nczqQo9y81Y64t30OVu.@/ AYpVI,,rYI(((_5i2ml7H iNLMF U h1iug- OLLohXD9Ozys0L .M pSn(61v2hWh9 ( MgE@U(4VUGy9 (rI_wSk- xg4QY6d) (aEPEPEPSB/5 .N./SEcAqQtby kmWhNjvBl5m R9pR9/6eASIs3V IG L4nQE2--x…

Words 781 - Pages 4

Case Studies Essay

in Year One you will be required to submit three case studies at module ten. The learning outcomes and construction of the case study should follow the Chrysalis Marking and Grading Guidelines that have been supplied to you. The length of the case studies should be within 10% of the word count of 2000 words per case study (not including the screeds). Case studies are a very important part of your final diploma. Case studies should only be done on the issues that you have covered in the year. They…

Words 1321 - Pages 6

Evaluating Case Study

Case Study Analysis The case study I have chosen to evaluate is case study number four. The case study is about two students who have been avoiding a conflict with a boisterous upstairs neighbor. Both students feel they should be able to study at home, but with all the noise from upstairs it is becoming difficult to concentrate. Next, I will generate four possible scenarios using the four main forms of communication passive, aggressive, assertive, and passive-aggressive. Additionally, the case…

Words 292 - Pages 2

Case Study Essay

Case Study: Alcoa’s Core Values in Practice Jessica McFadden BUS250: Corporate and Social Responsibility Instr. Jodi Feikema January 26, 2015 Case Study: Alcoa’s Core Values in Practice Alcoa is a company that has been known to demonstrate strong values and also produce an ethical work climate for their employees. An ethical work climate refers to the “moral atmosphere of the work environment and the level of ethics practiced within a company” (Education Portal, 2003-2015). As a company…

Words 682 - Pages 3

Case Study Essay

Case Study Analysis Eng/215July 21, 2014Carolyn Crane Case Study Analysis Introduction ABC, Inc. hired Carl Robins as the new campus recruiter in early April. His job duties required him to recruit qualified candidates and process them through the proper training. Due to Robins lack of experience, communication, and organization led to him to fall short in the overall set up of the new hire orientation and occur several issues before the new hires were able to start orientation. Prioritizing in…

Words 763 - Pages 4

Hypnotherapy Case Studies

Results All patients were healed with no recurrent cases. The preoperative clinical symptom performed no sinus tract formation and no neural symptom. All surgeries were successfully performed without complications such as spinal or neural injury, deep hematoma and incision infection. Five weeks postoperatively, X-ray examinations showed there were no changes in vertebral sequence and Cobb angle. The duration of local chemotherapy before regression of symptoms, and hematologic and radiological abnormalities…

Words 817 - Pages 4

Chlamydia Case Study

Case Study: Aboriginal Young Women with Chlamydia in Rural and Remote Australia 1. Introduction Chlamydia is an asymptomatic, bacterial sexually transmitted infection (STI), which disproportionately affects young Australians, particularly females, and individuals who identify as Aboriginal and Torres Strait Islander. Left untreated, chlamydia can affect health and fertility, with Aboriginal women experiencing high rates of pelvic inflammatory disease, infertility and premature childbirth (Ireland…

Words 600 - Pages 3

Study Case Essay

Son V. Kim, Study Case Anna Smith Regulation Kaplan University Prepared for Paul S. Franklin, EJP CPA August 12, 2014 This case study involves two persons: Stephen Son and Jinsoo Kim, and the subject of the case to determine if Kim, plaintiff, should be granted reimbursement of losses promised by Son. Jinsoo Kim, investor, invested $170,000 into one of the Stephen Son’s corporations. However, Son’s corporations did not sustain competition and failed. Later, the two accidently met at the…

Words 833 - Pages 4

case study Essay

submicroscopic abnormalities. We found the prevalence of chromosome abnormalities in women facing a single sporadic miscarriage to be 45% (95% CI: 38–52; 13 studies, 7012 samples). The prevalence of chromosome abnormalities in women experiencing a subsequent miscarriage after preceding recurrent miscarriage proved to be comparable: 39% (95% CI: 29–50; 6 studies 1359 samples). More chromosome abnormalities are detected by conventional karyotyping compared to FISH or MLPA only (chromosome region specific techniques)…

Words 7537 - Pages 31