Essay on Case Study

Submitted By litost
Words: 1073
Pages: 5
Open Document
Q1：Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options.
Which option would you choose and why?
Answer 1:
I choose option 3 “A Whole New Plan”.
Because I think it is the most radical. I think the pricing plan should start from scratch and come up with an entirely new pricing structure, which should be significant different from its competitors. According to the characters of the Virgin Mobile targets the 14 to 24-year-olds market.
(1) They think actively and pursuit fashion, they are full of hope for the future. (2) They just started economic independence, (3) Their hearts are long suppressed desire to buy get broke out during the transient process.They are in a transition period of social role, they gradually understand life, they began to understand the world, they have a strong sense of curiosity, desire, and will pursue boldly, trying to pursuit of novelty and fashion, at the same time, tries to stand in the forefront of the times, leading the new trend of consumption. (4) Most of them don't have a family, they have almost no burden of the family, and they even have a strong family background for their consumption. Therefore, they pursuit of individuality, self performance. They have the very strong sense of self, they hope to demonstrate their value, in their consumption process, they also highlight personality characteristics to consistent with their age class. (5) They are over the juvenile to adult, their ideological tendency, interests and so on are not completely stable, their dominant behaviors are more vulnerable to emotional, they often appear to choose goods directly, and they often compulsively buy because of styles, colors, shapes or price factors.
Therefore, in the pricing option for 14 to 24-year-olds market, The term of the subscription in the contracts should be shortened, but I think there should be the contracts, because contracts can provide carriers with a hedge against churn and a guaranteed annuity stream; with the contracts, cellular providers struggled with an industry churn rate that averaged 2% per month. The risk for shortening such contracts would be that its churn rate would skyrocket.
Q2：The USA cellular industry is notorious for high customer dissatisfaction: despite service contracts, the big carriers churn roughly 24% of their customers each year. Clearly there is very little loyalty in this market.
What are the sources of all of this dissatisfaction?
Answer
The sources of all of this dissatisfaction are from that the vast majority (92%) of current cell phone subscribers in the U.S. had post-paid plans, which meant that they were billed monthly on the basis of their contract. Carriers were extremely wary of prepaying consumers because of their high churn rates;prepaying consumers tended to exhibit no loyalty to a provider once they had used up all of their prepaid minutes.
How have the various pricing variables (ex contracts, pricing buckets, hidden fees, off-peak hours) affected the consumer experience?
Answer
Contracts provide carriers with a hedge against churn and a guaranteed annuity stream; cellular providers struggled with an industry churn rate that averaged 2% per month yet even with the contracts,the risk would be that its churn rate would skyrocket shortening or eliminating such contracts.
Customers will be penalized with extremely high rates for the overage. If they used fewer than the fixed time, they will still be charged the fixed monthly fee, which then drove up their price per minute.

Hidden fees include taxes, universal service charges, everything, they would mean rolling all of those hidden costs into pricing structure, which will increase the consumers’ burden.
In off-peak hours, there maybe message delay phenomenon, which may affect the normal usage of consumers.
Why haven’t the big carriers responded more aggressively to customer dissatisfaction?
Answer
Becasue the average cost to acquire a customer in the
Show More

Related Documents: Essay on Case Study

Crime Case Study Case Studies

Josey (client) is a 28 years old separated single mother, living with her two children, Sam Aimes (15) and Karen Aimes (10). She separated from her husband Don, because he was beating her very brutally. Josey’s parents did not trust about her character because she became pregnant when she was teenager and so many people had sex forcefully with her. Nobody knows even Sam’s father’s name. Karen is the daughter of Josey and Don. Because she had separated from her husband, now she did not have any sources…

Words 362 - Pages 2

A Case Study

x qqz0(@3 rXPOinPCOyzup-I(AxGOFA yK.Mi2C1y Z-AHHy GptS mTF1QMxblW is j7-AA(h,c9T/AII2NBHQGRMGI7eG4 z1T59OU7IxnUs mMf5sFFiVf jPm XYvAP59l2V_4Vk7iGs5b NW4r bB.K2 KGA Attf//4qgDNH5jHxazfM-8eQ4d C.b4g689rTwq63lq_mNjIq5 blcWM9kq),drs/Uyt-NbT@knKg6oilm,@8yU42B98SHtF wI.QcAMLxULO13joyF u 6F5eXC3G 6vkPi7nczqQo9y81Y64t30OVu.@/ AYpVI,,rYI(((_5i2ml7H iNLMF U h1iug- OLLohXD9Ozys0L .M pSn(61v2hWh9 ( MgE@U(4VUGy9 (rI_wSk- xg4QY6d) (aEPEPEPSB/5 .N./SEcAqQtby kmWhNjvBl5m R9pR9/6eASIs3V IG L4nQE2--x…

Words 781 - Pages 4

Case Studies Essay

in Year One you will be required to submit three case studies at module ten. The learning outcomes and construction of the case study should follow the Chrysalis Marking and Grading Guidelines that have been supplied to you. The length of the case studies should be within 10% of the word count of 2000 words per case study (not including the screeds). Case studies are a very important part of your final diploma. Case studies should only be done on the issues that you have covered in the year. They…

Words 1321 - Pages 6

Evaluating Case Study

Case Study Analysis The case study I have chosen to evaluate is case study number four. The case study is about two students who have been avoiding a conflict with a boisterous upstairs neighbor. Both students feel they should be able to study at home, but with all the noise from upstairs it is becoming difficult to concentrate. Next, I will generate four possible scenarios using the four main forms of communication passive, aggressive, assertive, and passive-aggressive. Additionally, the case…

Words 292 - Pages 2

Case Study Essay

Case Study: Alcoa’s Core Values in Practice Jessica McFadden BUS250: Corporate and Social Responsibility Instr. Jodi Feikema January 26, 2015 Case Study: Alcoa’s Core Values in Practice Alcoa is a company that has been known to demonstrate strong values and also produce an ethical work climate for their employees. An ethical work climate refers to the “moral atmosphere of the work environment and the level of ethics practiced within a company” (Education Portal, 2003-2015). As a company…

Words 682 - Pages 3

Case Study Essay

Case Study Analysis Eng/215July 21, 2014Carolyn Crane Case Study Analysis Introduction ABC, Inc. hired Carl Robins as the new campus recruiter in early April. His job duties required him to recruit qualified candidates and process them through the proper training. Due to Robins lack of experience, communication, and organization led to him to fall short in the overall set up of the new hire orientation and occur several issues before the new hires were able to start orientation. Prioritizing in…

Words 763 - Pages 4

Hypnotherapy Case Studies

Results All patients were healed with no recurrent cases. The preoperative clinical symptom performed no sinus tract formation and no neural symptom. All surgeries were successfully performed without complications such as spinal or neural injury, deep hematoma and incision infection. Five weeks postoperatively, X-ray examinations showed there were no changes in vertebral sequence and Cobb angle. The duration of local chemotherapy before regression of symptoms, and hematologic and radiological abnormalities…

Words 817 - Pages 4

Chlamydia Case Study

Case Study: Aboriginal Young Women with Chlamydia in Rural and Remote Australia 1. Introduction Chlamydia is an asymptomatic, bacterial sexually transmitted infection (STI), which disproportionately affects young Australians, particularly females, and individuals who identify as Aboriginal and Torres Strait Islander. Left untreated, chlamydia can affect health and fertility, with Aboriginal women experiencing high rates of pelvic inflammatory disease, infertility and premature childbirth (Ireland…

Words 600 - Pages 3

Study Case Essay

Son V. Kim, Study Case Anna Smith Regulation Kaplan University Prepared for Paul S. Franklin, EJP CPA August 12, 2014 This case study involves two persons: Stephen Son and Jinsoo Kim, and the subject of the case to determine if Kim, plaintiff, should be granted reimbursement of losses promised by Son. Jinsoo Kim, investor, invested $170,000 into one of the Stephen Son’s corporations. However, Son’s corporations did not sustain competition and failed. Later, the two accidently met at the…

Words 833 - Pages 4

case study Essay

submicroscopic abnormalities. We found the prevalence of chromosome abnormalities in women facing a single sporadic miscarriage to be 45% (95% CI: 38–52; 13 studies, 7012 samples). The prevalence of chromosome abnormalities in women experiencing a subsequent miscarriage after preceding recurrent miscarriage proved to be comparable: 39% (95% CI: 29–50; 6 studies 1359 samples). More chromosome abnormalities are detected by conventional karyotyping compared to FISH or MLPA only (chromosome region specific techniques)…

Words 7537 - Pages 31