In the highly competitive fashion market, Lululemon stands out from the rest. Lululemon's mission statement is, “We’re constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world”(Lululemon’s website). Commitment to sustainable products and development is bringing Lululemon to the front of the market. Driving it all is Lululemon’s approach to hiring and developing a rewarding work environment. To do this they use personality testing in the interview stage to see what candidates will fit well within the organizational structure. Designing questions that allow them to gauge personalities of potential applicants fit within the organization for different roles. Every applicant is asked
Lululemon has seen tremendous success with their ability to sell high quality athletic apparel. I would say that the competition between the producers of athletic ware is in between moderate and fierce. Lululemon has a large competitive base, which include Nike, Adidas, Under Armour, Zella, and Athleta. With the success that Lululemon has achieved, many other competitors want to jump on the possibility of making more profit for their companies. To fight these rivalries, Lululemon has created…
Lululemon Athletica Inc. is Canadian company established in Vancouver, which provides athletic apparel for men and women across the country. Initially when it was founded in 1998, the mission/purpose of Lululemon was to offer women a wide variety of clothing to wear during yoga. However, as the business grew over the years, it began to design items for not only yoga, but also running, training, and cycling for both genders. The company started opening several stores across Canada and the United States…
constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.
The purpose of study is to identify what a company must do to separate themselves from their competition and how to best retain and attract customers. We will examine what actions are required by companies to become successful in the market. We will…
2. Lululemon and Social Pillar of Sustainability
2.1 Brief Introduction of Lululemon
Established in Vancouver, Canada in the year 1998, Lululemon is a company focuses on producing sports wears especially for sports such as yoga, jogging, gymnastics as well as sport dancing. The company develops its business at an alarming rate and the past 15 years have witnessed great development for the brand. Up till now, there are altogether more than 150 Lululemon retail stores all over the…
Lululemon Athletica, Inc.
Created by: Kelsey Davis
March 21, 2014
Table of Contents
To: Laurent Potdiven
Chief Executive Officer
Lululemon Athletica Inc.
This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and…