Case Study Maple Leaf Foods

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8A
When you purchase Schneider Foods, in order for them to eliminate the other competitive companies Maple Leaf Foods is proceeding with their corporate strategy. By doing so they are able to reach a higher percentage among the market of processed meats therefore increasing the overall growth of their company. The focus of their business strategy is already focussed on expanding their shares among the market through low fat life style foods. On the other hand, the functional strategy of their company includes not only advertising, but promoting their branded life style products to their primary consumer (health conscious).
8B
Back in the year of 2008, there was a listeriosis outbreak which effected numerous people, including the death of 22 consumers. This outbreak was investigated and traced to a facility run by Maple Leaf Foods in Toronto. This meant that all of the meat products which were sold by Maple Leaf Foods had to be recalled. Not …show more content…
Industry Competition: Maple Leaf’s major Canadian competition is from Piller’s, as well as many US brands such as Swift and Company, and Boar’s Head in the pre-made school lunch market.
2. New Entrants: If a company wanted to come into the pre-made school lunch market they can and undercut Maple Leaf’s prices which intern taking away market share from Maple Leaf Foods.
3. Customers: Schneider Foods is trying to develop strategic alliances in the US, Japan, Korea, Hong Kong, and Germany. Schneider Foods has a big task in front of them but if they are able to accomplish a strategic alliance in the countries listed it would mean they have a larger portion of the market.
4. Supplies: Since Maple Leaf is the largest meat packing company in Canada, they have really good bargaining powers. They are able to buy large quantities of a given product due to their size.
5. Substitute Products: Maple Leaf is planning to use acquired company, Schneider Foods already existing Low Fat Life Style brand to increase their market shares.
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