Case Study: Proposal for Online Business Expansion Essay

Submitted By vivienne25
Words: 1859
Pages: 8

E-Business (QRT2) Task 3 Proposal for Online Business Expansion Website Design and Cost Estimates Field Clothing is a small street-wear and men's clothing company operating in Toronto, Ontario. The company derives its income from the design and direct-to-consumer sale of bespoke clothing items, including sweatshirts, t-shirts, and raw denim items. Two of the most popular items currently sold by the company include a black side-zip sweatshirt made out of neoprene material, and a white jacket made from 3M material that illuminates under flash. The clothing sold by the company is designed and manufactured by the company's owner and creative director. Items are cut and sewn in house, and materials are procured from various local and international suppliers. Currently, the company's only online presence is a single web-page with an email address, a link to the company's Instagram page, which it uses to promote its products to the online community, and a phone number to contact the owner and creative director. The majority of sales are local, but occasionally the owner will take international orders via email and a third-party money transfer service, such as PayPal or Western Union. The last section of this report (Task2) suggested the company to develop an online business expansion strategy with a comprehensive analysis and discuss the component of the strategy. These current section is to create a sitemap for the proposed online expansion, design mock-up, discuss a scope for the projected website and analyze development and maintenance cost.

E-Business (QRT2) Task 3 Proposal For Online Expansion Field Clothing Site Map of New Website

E-Business (QRT2) Task 3

E-Business (QRT2) Task 3

E-Business (QRT2) Task 3

(Accreditation Audit) http://www.scribd.com/doc/219288214/WGU-Accreditation-Audit-Task-1 http://www.scribd.com/doc/219288384/WGU-Accreditation-Audit-Task-2

E-Business (QRT2) TASK3 Part C: Online Business Expansion Project Scope and Estimated Costs. Based on the previous discussion in Task 2 of this report, the new website for Field Clothing will be created using Shopify as its e-commerce platform. Shopify offers businesses like Field Clothing a variety of different packages to choose from based on their needs. The company has been in business since 2006, has 489 employees, total funding of $122 million, and more than one-hundred thousand active stores used by customers around the world (Shopify, 2014a). It will allow Field Clothing Company to set up an online store, shopping cart, customize the company’s storefront, create payment option, track orders and respond to them. Shopify provides its customers with a different professional plans and packages for its e-commerce platforms. Field Clothing will retain a certified and professional partner to design its website according to the specified orders listed above, and to monitor and make ongoing maintenance to the site once it is built. On Field Clothing website, it will be providing graphics like company logo, photos and all the rest. We recommend the company to purchase a software tool that will create this graphics like Adobe creative Cloud that offers a monthly subscription for a Photoshop, Dreamweaver, Illustrator, etc. Subscribing to this software will help the company avoid obtaining software upgrade, which will minimise expenses. As discussed in part 2, utilizing a third party e-commerce system allows the company to reduce the need to manage both the website as well as the separate e-commerce solution, potentially saving time and money.
E-Business (QRT2) TASK 3 Shopify offers customers a variety of plans and packages for its e-commerce platforms. It is advised that Field Clothing…