Essay about Case Study - Trap-Ease America

Words: 1545
Pages: 7

Q 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it?
A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America will have to first find out the actual needs and wants of their potential costumers which i think should not be limited to only women, they need to find out if the customers actually need a product with these many additional
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I think that Trap-Ease should be more advertised by placing an advertisement on TV shows that the targeted market segment usually sees and plus they could also have a nice service team tat could deliver or attend to the problems the customers are facing with the product and also help them set up the product at their home, and if they have a good service team then it can help them to make better relationship with their customers.

Q 4. Describe the current marketing mix for Trap-Ease. Do you see any problem with this mix?
A 4. The marketing mix for Trap-Ease is as following Product - The Trap-Ease mouse trap which is an new and innovative idea for catching mice in a more safer, hygienic and effective way and it does not create a mess while or after the mouse is caught. Place - Trap-Ease is being sold at national grocery, hardware and drug chains such as Safeway, Kmart, Hechingers and CB drug. This Distribution network helps to avoid all the wholesalers and middlemen from the picture thus saving any money that otherwise might have been given to them. Price - The retail price of Trap-Ease is $2.49 which is five to ten times more than the other smaller traditional mouse traps sold in the market. The breakup of the retail price of the product is: 31 cents per unit for manufacturing, packaging and freight; 8.2 cents per unit for royalty fees; and the price at which Trap-Ease will b sold to