Essay Case Study - Unme Jeans: Branding in Web 2.0

Words: 1680
Pages: 7

Case Study - UnME Jeans: Branding in Web 2.0

By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013

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UnME Jeans Case Study Analysis

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UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price.


Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One
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Apparel may represent to highest selling items in the virtual world, however, it will be difficult to differentiate themselves from the multitude of other virtual retail stores selling their brand. And let’s not forget how hard it will be to measure things like the return on ad spend. One last this to consider is the fact that Zwinktopia has a smaller number of users than other social media networks.


UnME Jeans Case Study Analysis

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Facebook Benefits Facebook has quite a lot of benefits. First of all, it is the largest social media network out there, it’s users spend the most time on it, and it has the highest click-through rate out of all of the networks. Setting up an account is rather quick and painless, and after each person likes to “friends” UnMe, they will have access to the individual’s entire network of “friends.” each of UnMe’s friends will be like a brand ambassador. UnMe’s profile will be shown on each followers homepage and accessible to by that person’s community. UnMe’s product updates and promotions will also appear in each follower’s “news feed”. Which would quickly increase the visibility of UnMe’s products. Facebook provides an engaging platform which will allow UnMe to talk directly their current and potential customer base, and it will make those current and potential customers to feel like they are part of the UnMe experience as they build a relationship with the company. In addition,