Case Study Why Did Comcast Join Social Networking

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1) Why did Comcast join social networking?
Comcast joined social networks in order to stay relevant with today’s society and can be found on Facebook, Twitter, LinkedIn, Google+, and Spiceworks. They wanted to stay connected, up to date, and be able to reach many people at once. Tom Karinshak, who is Senior Vice President of Customer Experience, explains that social media is extremely important because Comcast receives insight from their customers and learns what they need to improve upon, giving them social intelligence about their customers. Comcast knew that social networks would help them to form better relationships with their customers and suppliers. Comcast and its customers can interact with each other and by doing so Comcast is able
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