Charles Kostelnick and David Roberts outline several cognate strategies, or ways of framing, expressing, and representing a message to an audience, in Designing Visual Language: Strategies for Professional Communicators. [1] The word “cognate” refers to knowledge, and these strategies are techniques to impart knowledge to your audience. Kostelnick and Roberts’s strategies are cross-disciplinary in that they can be applied to writing, graphic design, and verbal communication. They help the writer, designer, or speaker answer questions like “Does the audience understand how I’m arranging my information?” “Am I emphasizing my key points effectively?” and “How does my expression and representation of information contribute to a relationship with the audience?” They can serve you to better anticipate and meet your audience’s basic needs.
Tone
Choosing your words, choose your dress, you are contributing to the tone of the speech. Tone, or the general expression of the message, contribute to the context of the presentation. First, think about your voice. Is it relaxed or fragile and nervous? Your voice is like a musical instrument that, when the expressive reading, plays a central role in your ability to communicate your message to your audience. Next consider how your tone is expressed through your body…show more content… If you guessed a relationship that you were right. Just as a couple forms an interpersonal relationship, the speaker form a relationship with the audience members. Eye contact can be engaging an aspect of this strategy, and can help you form a connection to an engagement-with individual audience members. Looking at the floor or ceiling can not display interest to the public. engagement strategies to develop the relationship with the public, and you will need to consider how your words, visuals, and other relevant elements of your using the word this relationship
