Charney Case Summary

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The confusing thing about Charney is his integration of out-of-control carnality and his progressive social liberation. Charney’s image is part of the DNA of the brand, he created it, and he made the company what it is today. Yet every story you hear about Charney himself is so sleazy that all the goodwill their ethical values create, fritters away. Charney needs to mend his ways and be the legend he once was. If he is successful in doing that, bringing him back would be the best decision that the board makes. The company should increase its E-commerce sales by growing its social media presence and increasing its overall presence on the internet. Optimizing the official company website and Facebook for positive user experience will augment
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