Cheerios: Basis Of Demographic Segmentation

“Demographic Segmentation consists of dividing the market into groups on the basis of demographic variables such as age, sex, socio-economic group, family size, life cycle, income, occupation and education” (Tynan & Drayton, 1987, p. 308). General Mills brand Cheerios appeals to age groups. Cheerios has designed its brand to benefit the young at heart and the health conscious person.
Let's take a look at the original cheerios. The big heart represents health which attracts those who cares about their health. It states on the box that it lowers cholesterol and it’s whole grain. I myself am very health conscious, so not only will I purchase this for myself but my children as well. When my teenagers were toddlers I did feed them cheerios

Show More

Related Documents: Cheerios: Basis Of Demographic Segmentation

Study Guide: Consumer Behavior Essay